Archives

Marketers, get creative! New ways of measuring ad effectiveness

“Data-driven insights” quickly emerged as one of the recent top marketing buzz terms. The question is – do we really know what it means, and how are those insights being used in practice? With the ongoing challenges of data privacy...

Cybersecurity and remote working: act now to protect your business

The risk of data security threats and cybercrime has increased significantly during COVID-19 as cybercriminals exploit weaknesses in remote work set-ups. While working from home gives our employees safety, convenience, and flexibility, it also increases chances for online treats. The...

How small businesses can compete with big brands using digital channels and live chat

In this article, read how small businesses can compete with big brands and thrive in this overloaded market.The David vs. Goliath fight between small and large businesses has been raging for decades. On the most basic level, large corporations have...

Around 55% of UK adults will prefer digital channels post-pandemic

A heated debate is going on around digitalisation in the last year or so. We’re all speculating about digital trends in 2021 and the future of customer interactions with brands. Will people opt for virtual channels rather than face-to-face communication?According...

Designing a meaningful employee experience: An interview with Belinda Gannaway

Last year, it became crystal clear that companies have to simultaneously invest in CX and EX development. These two internal business processes have to be aligned for long-term sustainability and growth. Belinda Gannaway, Strategy Director at FathomXP, recently spoke with...

How is Covid-19 accelerating digital transformation in the manufacturing sector

Last year, many manufacturers had to completely cease operations and endure forced closures, driving production output to a decline of 6.6% between February and October 2020. Heavy and unforeseen disruptions to the supply chain, along with Brexit, added a further...

Presenting the International Customer Experience Awards 2021 (ICXA)

Last week, we had the pleasure to talk to Vuk Vukanovic, Customer Relationship Executive at Awards International. The main topic of our conversation circled the International Customer Experience Awards in 2021. With the iCXA21 around the corner, CXM was eager...

Will wind power in the UK be the new energy source for businesses?

The recent Northern Powergrid research report reflects on sustainable energy production without the reliance on coal, oil, and natural gas. Their insightful research results raise important questions for all the businesses in the UK: How will their sustainable future look...

How smart technology is transforming our lives: An interview with Barry Cooper

In the last couple of years, we’ve witnessed a heavy boost in smart technology use. Some people are more thrilled than others, but we’re all talking about digitalization and wondering what the future will bring.Today we have with us Barry...

Employee wellbeing in 2021: Tales from the contact centre

Throughout the pandemic, people turned to contact centres to get the crucial help, assistance, and information they needed. With shops shut, information offices closed and banks unable to open, customers had little option than to call a contact centre to...