Archives

How to track your social media to improve your CX efforts

A successful social media strategy can bring huge gains: customers who engage with your brand online spend up to 40% more than those who don’t. Needless to say, a social media presence is essential, regardless of the size of your customer base. Recently, B2B...

Looking at 2023: the changing whistle-blowing landscape

Looking at 2023, the year is set to continue to bring macro-economic uncertainty and geopolitical risk. These are likely to impactevery sector in the business world. This will be no different for the customer experience (CX) sector. With this, business leadersneed to be prepared for the challenges and learn how to navigate the current levels of uncertainty....

How can CPG brands navigate increasing inflation?

Inflation is on everyone’s minds. The UK government has spent the last few months desperately trying to get a handle on one of the biggest rises the UK has ever witnessed. Subsequently, it’s of little surprise that inflation is the number one concern not just for consumer packaged goods (CPG) companies,...

Adapting to endure: 2023 social media trends

Social media has never played a more central role to business, and has consequently evolved as the key to a successful marketing strategy. At the same time, it can be a challenge for organisations to keep up with this constantly...

Superior digital customer experience: the ultimate guide

A superior digital customer experience is becoming increasingly valuable in our technologically-advanced world. And it just keeps progressing from there. Long gone are the days where customer interactions only consisted of in-person conversations. Now, digitally advanced interactions are a minimum requirement,...

This week in CX: UK retail has surged by 57%; plus news from Genesys & Sigma Connected

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at the latest research out there. This includes insights into how UK retail figures have declined, Sigma Connected have found that organisations are still...

 CX Lore 2022 top interviews with some of the leading industry voices

The CX field is evolving and transforming as we embrace the power of technology in understanding people’s behaviours. This can be overwhelming if you are a total stranger in this field. One must grasp everything from observational research, UX, expectation...

Customer timeline planning can be beneficial to strategise your business

It’s important to track your customers’ interactions with your business. A customer timeline runs right from their first point of contact, up to their most recent purchase. This process of customer brand engagement is referred to as a customer timeline.  It...

6 trends that will shape the world of work in 2023

Over the past few years the way we work has transformed. This will continue to be the case in 2023 with more companies adopting a gig model. For many people, the gig economy is a vital source of income, especially now...

4 digital trends that will impact the retail industry in 2023

The rise of omnichannel retail has transformed the vertical, with over half of retailers adopting tools that help them sell in more than one channel. In 2023, consumer expectations and in-store and online shopping experiences will continue to evolve. As the following four trends gain...