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This week in CX: Twitter, Amazon, and cost-of-living business updates

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at Forsta’s predictive analytics, the eighth annual State of Marketing report, and a mass of new business updates caused by the cost-of-living crisis. This includes comments...

The first edition of CXM Review taps into the unknown of a new era of CX

We at the CXM team have always prided ourselves on our values. Connection, knowledge, and bravery. When learning about us on our homepage, we specify – ‘we are here to explore what it means to build businesses with humans at...

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data? The silence of your customer is a deadly threat to your...

Business 2022: changes in the job market

From the “great resignation” to the cost-of-living crisis, the 2022 job market has been through a lot. The way you conduct business has had to adapt to new employee demands and expectations. Workers are shifting career paths and the opportunity...

This week in CX: Alida, Microsoft Teams, and NordVPN

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at Microsoft Team’s integration into ‘walkie-talkie’ devices,  Alida’s new conversational surveys product, new research into data breaches, and how industries have progressed 2 years on from the...

Winners announced for Gulf Sustainability Awards ’22

Dubai, October  – The GSA™ programme concludes another successful year, after bringing together top organisations across the Gulf region to recognise the best sustainability initiatives.  On October 24, the event took place at the Conrad Hotel and Fairmont Hotel, with the judges watching...

Webex’s guide to conversational messaging can enhance brand interaction

Our world is becoming increasingly digitised by the minute. Organisations that aren’t embarking upon digital transformation will be left behind by consumers. The way we interact with consumers has progressed massively.  Conversational messaging through digital communication channels is on the rise. Are...

D&I manager: a guide to the emerging job role

At the beginning of 2022, LinkedIn released the job roles growing in demand. This revealed the top 25 fastest-growing job titles over the last five years. A unique and necessary position that stood out to us was of a Diversity &...

Culture of belonging: the importance of community in the CX workforce

Nearly half of global customer experience (CX) employees say they hate the time pressures, inconsistent expectations, and health and safety concerns related to their job. They crave clearer expectations, better working relationships, and more support. New research shows that employers are beginning to respond to those...

Developing a total experience (TX) strategy framework

Total Experience (TX) bridges user, customer, and employee experience disciplines into one transformational experience. This experience unifies every customer touchpoint; aligns the brand across every channel; harmonises business functions; and establishes trust within every possible journey. A TX strategy is...