Archives

Americans Adapt Spending Habits Amid Economic Pressures

A new study from strategic market research firm Alter Agents highlights the growing impact of economic pressures on U.S. consumer behaviour in 2025. The research emphasises how inflation, political instability, and trade concerns are forcing Americans to rethink their spending...

Fashion Meets AI: Oh Polly Supercharges Search and Sales with Algolia 

Oh Polly has partnered with Algolia to create a faster, smarter, and more impactful shopping experience that’s now fueling 20% of the brand’s total revenue. As Oh Polly continues its rapid ascent in the online fashion space, the brand faced a...

Longchamp Ditches Paper Receipts and Unlocks Remarkable Customer Engagement

Affordable luxury brand Longchamp has quietly redefined a long-overlooked part of the in-store experience. By replacing traditional paper and PDF receipts with dynamic, personalised digital alternatives from Yocuda, the brand has turned a functional necessity into a high-performing engagement tool. In...

Lessons in Making and Improving Meaningful Business Relationships

As part of the Ipsos/UKCXA London meeting last week, Elev-8’s Lee Jones tackled the thorny issue of networking and relationships in a group or crowded event. Judging by the smattering of raised hands when he asked the collected CX audience...

What Happens When Personalisation Misses the Mark?

While personalised marketing has long been championed as a way to boost engagement and conversions, new research from Gartner suggests it’s not always a win for customers or brands. According to a recent survey, over half of the respondents (53%)...

Graia Debuts as First Agentic CX Platform Built for Empathy at Scale

A new AI platform is entering the customer experience arena with a claim that cuts through the noise: artificial intelligence that empathises. Graia, launched by Bulb Technologies, Geomant, and Buzzeasy, three established players in the BOSQAR INVEST group, aims to reset...

Overwhelmed Shoppers Are a CX Red Flag for Beauty Retail

The glam is wearing off for the in-store beauty retail customer experience. A new survey from experience agency ChangeUp reveals that nearly 70% of beauty shoppers feel overwhelmed when browsing brick-and-mortar beauty stores, and that friction is pushing many to...

AI Gets Smarter, But Customers Want More Than Intelligence

According to Twilio’s latest survey, artificial intelligence is transforming customer experiences, but it’s trust and relevance that ultimately drive long-term value. Drawing from over 7,600 consumers and more than 600 business leaders across 18 global markets, the report shows both...

 Report: Improving the Experience of the UKCXAs

The UK Customer Experience Awards Steering Council meeting met in London recently to discuss ideas and express opinions on the future of the UKCXA. The event was part of a broader CX day, hosted by Ipsos, providing an educational and...

What 50 omnichannel campaigns reveal about the future of CX

What do Klarna, Duolingo, and Sephora have in common? No, this isn’t the start of a joke. It’s a serious question that exposes a significant shift in how brands approach customer experience (CX). While most companies struggle to unify online...