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Marketers are losing their Google Ads signals. Invoca found a way to get them back

Marketers are under pressure to prove what’s working, and Google Ads campaigns aren’t helping. With privacy-first browsing and the slow death of third-party cookies, crucial tracking signals are vanishing. But Invoca says it has cracked the code on what others...

Americans know their passwords better than their health stats 

Most Americans say they’re committed to improving their health, but a new survey suggests they may be more familiar with their entertainment preferences than their vital health stats. According to Questhealth.com, 92% of U.S. adults report taking steps to prepare...

This AI knows your voice, your rules, and your industry norms

The future of customer experience won’t come from generic chatbots but from AI that acts and thinks like the businesses it serves.That’s according to Birdeye, a company that unveiled Brand AI and Industry AI, two major additions to its BirdAI...

Reputation CX Interview with Chris Lee, Managing Director, Howards Motor Group

As part of Reputation’s recent Transform 25 event, select partners were on hand at the London gathering to talk about the changing customer landscape and how platforms like Reputation can improve business outcomes. CXM had the pleasure of talking to Chris...

Summer travel gets a reality check in 2025

Despite continued financial pressures, Americans are not giving up on their summer getaways. Instead, they’re redefining what travel looks like in 2025—opting for more trips, shorter stays, and increased use of tools like generative AI to plan and save, according...

78% of shopper moments now have nothing to do with sales

The age of the big bang sales event may be over. According to The New E-Commerce Calendar, a global report released today by Intuit Mailchimp in partnership with behavioural consultancy Canvas8, nearly 80% of the moments shaping consumer behaviour today...

Data shows 84% of popular AI tools have been breached, and employees are still using them 

AI tools are transforming modern work, but their rapid, often unmonitored adoption exposes companies to serious cybersecurity risks. A wave of recent studies, including the Cybernews Business Digital Index, reveal that 84% of popular AI tools have suffered data breaches,...

Elevating Customer Experience: The Strategic Role of AI

AI is redefining the way contact centres serve customers. Tasks that once relied on long wait times and manual processes can now be handled in real time through intelligent automation, predictive analytics, and natural language understanding.AI is more than just...

Compromised AI, Gen Z’s eating habits, and federal action on explicit content

Researchers warn hacked AI chatbots pose growing security threatAI-powered chatbots like ChatGPT and Gemini are being “jailbroken” to bypass safety controls, enabling them to generate dangerous, illicit content, researchers at Ben Gurion University warn. The team developed a universal jailbreak...

Banks can now lock in recurring payments with Galileo’s new payment switch

Galileo just added a powerful new weapon to its arsenal, and it’s aiming straight at the default payment slot.The SoFi-owned tech platform has launched Galileo Payment Method Switch, a new embedded solution that lets users update their recurring payment info,...