Archives

Customer Engagement Strategies to Drive Business Success in the Now and the Next

Regardless of industry, product or service, one of the drivers for achieving business success is having a strong customer engagement strategy. Undoubtedly, 2020 has been one of the most challenging years for businesses with the pandemic affecting consumer behaviour and...

The Dawn of True Personalisation

We are in a world that looks very different from how anyone might have expected it to 12 months ago. Many of the ways in which retailers and brands would previously have sought to engage with consumers aren’t possible anymore...

Book Review: Customer What? The Honest and Practical Guide to Customer Experience

 The truth is, truly customer-centric organisations do not put customers first. They put employees first.This is according to global Customer Experience Specialist and Certified Customer Experience Professional (CCXP), Ian Golding in his first book ‘Customer What? The honest and practical...

Why You Should Be Looking at People, NOT Customer Experience

Customers & Colleagues Are….. PeopleSo, what I am talking about here is the growth of purpose led, or the need for emotional engagement in, brands/products/services etc…. which should be:Of absolutely no surprise to anyoneA really great basic for us all...

CXDay Spotlight: Interview With QASSS

Another company CXM had the opportunity to speak with and share their story on CXDay is QASSS. Apart from complaint management, risk mitigation and other services they provide, QASSS have also won a Gold and Bronze Award at the 2020...

Refresh Your Skills at Freshworks Virtual Conference

CRM software specialist Freshworks is organising Refresh 2020, a virtual global conference gathering a community of experts in CX and IT.The virtual conference is set to launch on 28 October, starting at 9 am, regardless of the chosen region. The...

The value of shopping experience personalisation

High tech has been forced to integrate at an unprecedented pace – one of the many direct changes coming out of an unpredictable 2020. One of the main requests coming from the customers is shopping experience personalisation. According to a...

CXDay Spotlight: Interview With Faran Niaz

Faran Niaz is a global CX professional with a proven track record in the banking and financial industry. Faran is an accomplished Customer Experience, Digital Transformation & Change Management Expert, as well as a CX Judge, Trainer and speaker on...

CXDay Spotlight: Interview With Rachel Williams

As a part of CXM campaign for CXDay, we had the opportunity to speak with CX professionals, small and large businesses to share their story and spread the word about their greatest achievements and milestones in CX. In the first...

Customer Experience or Customer Engagement: What’s the Difference and How Do You Truly Engage?

Customer experience is traditionally focussed on flexing what you do to meet customer expectations. Achieving a great customer experience and maintaining it, needs ongoing focus and visibility of: Strong employee engagement with customer vision & strategy embedded into the DNA of the...