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UK Retailers Lead the Way in Omnichannel Marketing, Have Yet to Utilise the Full Potential

New data collected from an omnichannel marketing automation platform, dotdigital, reveals the UK leads the way in omnichannel marketing, as 31 percent is scored by UK retailers against key success market, compared to the global benchmark of just 18 percent. Despite...

Why a Cloud Strategy Has Become Today’s Unsung Hero

Digital transformation agendas have been accelerated in both public and private organisations, where innovative cloud solutions have quickly been adopted, making a cloud strategy the unsung hero in the fight against COVID-19. It is no secret that the pandemic has already exacerbated...

Yearning for Human Engagement: Customer Service in The Next Normal

Human interaction is critical to our wellbeing, which is why many of us struggled with the COVID-19 lockdown. As Nicholas Christakis at Yale put it “The world called on us to suppress our profoundly human and evolutionarily hard-wired impulses for...

You Are on Mute: The Perks and Downsides of Working From Home

A new study on productivity and employee well-being in a remote-first workplace find inadequate tools, lack of consensus on digital etiquette and guidance as major challenges in this type of working environment. The international study conducted by digital transformation leaders, Adaptavist,...

Great CX Doesn’t Happen by Accident

Great customer experience doesn’t happen by accident. It takes a long-term commitment to learning about your customer, an understanding that the work is never ‘done’, and a universal vision shared by everyone who works in your organisation – to provide...

ContactEngine Listed as a Sample Vendor in Gartner Hype Cycle for Customer Service and Support Technologies 2020

ContactEngine, a leading provider of proactive conversational AI and a UKCXA Winner, has announced that it has been identified as a Sample Vendor in the Gartner Hype Cycle for Customer Service and Support Technologies, 2020 report. ContactEngine was recognised in the...

How Collecting Consumer Data Enhances Your Business CX

There are numerous technological options to choose from in order to collect customers’ data. What they all share is the ability to keep track of your customers’ spending, how often they visit your website, their overall opinion of your business,...

Unlocking the Potential of Progressive Web Apps

At the beginning of the year, the retail industry was focussed on providing customers with the best possible experience to entice them in-store. We saw interactive windows, smart mirrors and VR showrooms deployed to improve efficiency. However, the pandemic put a...

2020 UK Customer Experience Awards: Finalists Revealed

The finalists of the 2020 UK Customer Experience Awards have been announced, with some of the UK’s best-known brands preparing to compete for glory, online this October. The Awards finals  – which this year is marking eleven years of celebrating the very...

How 5G is Expected to Impact Retail Customer Experience

The retail industry has been upended in recent years. A hyper-competitive landscape, the transition to e-commerce, and rapidly changing consumer habits have changed what and how we buy things–as well as the places we buy them from. The bankruptcy of...