Archives

Ready Your Troops for the new Digital Experience War

The old war is ending. A truce has been called in the 20-year battle between marketing and IT for the territory of Digital Experience. Enterprise architects are turning IT departments into business consultancies and marketing now frequently takes on the development...

Customer Happiness Continues for Virgin Mobile UAE

Virgin Mobile UAE, which won two gongs at the 2019 Gulf Customer Experience Awards, has launched a new family plan which allows customers to add up to four mobile plans onto their account.The plan is designed to make it easier...

New Fintech Future for NBF

Gulf Customer Experience Awards winner, National Bank of Fujairah (NBF), has partnered with fintech digital crowdsourcing platform Fintech Galaxy.The bank, which was named Overall Winner at the last Gulf Customer Experience Awards in Dubai back in january, recently participated in...

CXM Book Shelf: The Customer Catalyst by Adlard & Bausor – Exclusive Excerpt

A new book by Daniel Bausor and Chris Adlard explores how businesses are adapting to growth in the age of customer centricity. The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy is available now, published by Wiley. In this...

CX Measurement: insights by Ian Golding and Peter Dorrington

In 2019, just before the pandemic outbreak, Ian Golding, Founder of the Customer Experience Consultancy and leader of the CX Professional Masterclass, joined Peter Dorrington, Director of Analytics at TTEC, at a CXPA & TTEC Breakfast Workshop. Participants explored concerning...

CXM Book Shelf: Culture Fix

A positive company culture is more important for businesses now that at any stage in their history, with a recent poll suggesting 92 percent of senior executives cite cultural change as a critical driver to increase their firm’s values, but only...

Improving CX With Chatbots…the Right Way!

If you’ve ever visited a website and been greeted by a human-like pop-up asking “How may I help you?”, you’re not alone. According to Comm100, nearly 50 percent of consumers already engage in automated conversations with chatbots. And, according to...

CX Stars Swarm Red Carpet at UK Customer Experience Awards

It was a night of glitz and glamour as the evening gala ceremony at the 2019 UK Customer Experience Awards brought Britain’s brightest CX stars onto the red carpet…   Teleperformance UK: Left to right – Dave Green, Client Service Director; Helen...

Could we BE Anymore Telephonophobic?

Last year, the 90s masterpiece Friends, which has been running and rerunning on TV for the last two and a half decades, caused joy and uproar when it made a return to the small screen via Netflix. It was back!...

CX: The Driving Force Behind B2B Commerce Innovation

B2B companies know the kind of Customer Experience they should be offering. Buying experiences should be seamless and rich, with tailored product information, relevant pricing, and payment options, and the right combination of flexible and adaptable buying and selling touchpoints....