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MY Renault at the destination: driving to the CX innovation

In this article, we continue the story about MYRenault by highlighting the most important aspects of the app. In the first part of the narrative, Axis Partners gave you an outline of the phone app market and MYRenault evolution. However, we...

Customer interaction analytics: the secret to modern CX

Over the past year, keeping up and responding to customers has become a feat for businesses. In today’s digital world, contact centres are juggling more conversations than ever before and on an increasing number of channels. Without a doubt, digital...

Overcoming CX challenges with advanced customer insights

Despite recent progress in MarTech innovation, brands can still expect to face significant obstacles when it comes to implementing customer experience (CX) strategies. We wanted to find out more about the exact nature of these barriers and commissioned a study...

Outperforming competitors with a powerful brand purpose

When was the last time you smiled and felt connected with your powerful brand purpose? A smile is a simple act that stimulates a chemical reaction in the brain, releasing a suite of ‘feel-good’ hormones. To cheer myself up, I occasionally...

How the MYRenault app set on a journey to improve brand loyalty

Have you heard a story about MYReanult, the app that was designed to balance customer needs, market conditions, and digital solutions? Axis Partners reveals how one website transformed into a highly engaging app to deliver a meaningful purpose and enhance...

PodPlays elevating podcast listener experience with Alida Touchpoint

The podcast market is rapidly booming. Listeners love to hear good storytelling and uncensored, spontaneous conversations. To stand out from the crowd, however, producers need to constantly deliver an exceptional podcast listener experience. The CXM team shares exciting industry news...

3 ways gig customer service is shaping the CX industry

As customer demands grow, so does the need for customer experience operations to go beyond what’s known to be traditional customer service. There’s an expanding urgency for brands to offer a dynamic and highly personalized service and a need for...

Removing language barriers with AI-powered technology: An interview with Vasco Pedro

Did you know that English is spoken only by a quarter of the world’s population? This leaves an untapped market that businesses should consider more seriously. However, without a digitally advanced, and scalable language translation strategy, businesses can find themselves...

Are you still blaming Covid-19 for shoddy customer experience?

When the pandemic hit in March 2020, businesses had to adjust to remote working. Our customers were patient when they had to wait a little longer for a delivery or an email to arrive. However, there’s mounting evidence that customers...

NICE acquires MindTouch for advanced smart self-service

The CXM team reports that NICE announced the acquisition of the leading cloud-based CX knowledge management platform MindTouch. Through the action, NICE aims to enhance expertise in the customer self-service section. This should be furthermore supported with a new AI-powered...