Archives

Trust through transparency: how marketers can take advantage of GDPR

The one-year anniversary of the European General Data Protection Regulation (GDPR) is now fast approaching.  Since its introduction in May 2018, we as a nation have become more ‘data aware’ than ever before. The maximum fine for not complying with...

Moving to a Collaborative Unified Communications World: A Migration Strategy for Customer-facing Businesses

Organisations of all shapes and sizes are looking to migrate from traditional PBX telecoms platforms to unified communications (UC) environments, integrating their contact centre for greater collaboration. The market is growing robustly. A recent report by Global Market Insights estimated...

Winners Announced: UK Employee Experience Awards 2019

Wednesday 15th May was the biggest and most successful UK Employee Experience Awards in Awards International history! More than 300 finalists gathered at the Park Plaza Riverbank in London to compete for a series of coveted prizes and share best practice...

Make Sure your CX is Switched on During the Big Switch-Off

In 2015, British Telecom (BT) announced it would be switching off the UK’s legacy PSTN and ISDN networks by 2025, forcing all customers to shift to IP-based VoIP (Voice Over IP) and SIP (Session Initiation Protocol) telephony services. Rather than...

Doubts Among Mid-Size Call Centres on Meeting Customer Needs

A majority of European mid-sized call centres understand the advantage in a connected customer journey, but only 14 percent are confident in meeting current and future needs. That is one of the findings published in a new independent research study conducted...

Warning for Brands as Customers Ready to Walk After Bad Experience

Brands in the UK and the rest of Europe are failing to meet expectations in Customer Experience, and it’s having an impact on customer retention, a new study has warned. The findings are contained in the Experience Index Report from Adobe, which surveyed over...

2019 International Customer Experience Awards: Take Advantage of Entry Discount Deal

The deadline to take advantage of the special Early Bird discount offer to enter the 2019 International Customer Experience Awards is approaching.Potential entrants have until June 12 to save €80 off the standard entry price, ahead of the second Awards finals,...

Impersonal Emails are Damaging Customer Loyalty

Bombarding customers with irrelevant marketing messages is costing retailers conversions and customer loyalty, new research warns.  A study of 1,000 UK shoppers by marketing tech firm BounceX found that customers want relevant, timely email communications from retailers. Almost two fifths (37 percent)...

Reimagining the Shopping Centre Experience at Touchwood

A recent PWC report highlighted that 2018 saw the largest ‘net loss of retail stores’ on the high street. We are consistently hearing about a retail ‘crisis’, and how difficult trading conditions suggest the high street is in demise. Our...

Ask Ian: How do I Spot Weaknesses in my Touchpoints Before my Customers Do?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the Customer...