Archives

How the UK can Take Customer Experience to the Next Level
Customer Experience is a global movement – across the world, an increasing number of companies are understanding the business case for focusing on the customer, and are seeking the right tools to achieve this goal. Some countries have, however, reached...

Customer Experience: It’s Personal!
Anyone who has booked a flight recently will have likely noticed the level of personalisation creeping into their travel experience. Even before you’ve settled on timing or your destination, airlines are tapping into your intent, with some shrewd speculative interventions....

Lack of UK Managerial Training Exposed in TUC Report
One-in-three workers feel uncomfortable approaching their managers about problems at work, according to new poll conducted by the TUC. The findings are published in a new report, Improving Line Management, which revealed that 32 percent of respondents have issues bringing matters...

CXM Book Club: Customer First by Naeem Arif
With Customer Experience firmly cemented in the consumer consciousness, and the key differentiator for brands in the modern retail landscape, a raft of new titles are hitting bookshelves in a bid help businesses craft their CX offering according to the...

How AI can Help, or Hinder, your Customer Experience
Ask the leadership of any reasonably-sized company what technology they’re looking to implement and they’ll almost invariably mention artificial intelligence (AI). In theory, that’s great, because AI has the potential to fundamentally change the way a businesses operates and creates...

Micro-Learning: The key to Employee Engagement?
We all understand the importance of employees having a growth mindset and engaging in lifelong learning. These are essential habits to foster at a cultural level to maximise Customer Experience. What’s interesting is that attitudes among employees, particularly for voluntary...

IG Group UK Purchased by Assist Digital
International CX management firm Assist Digital has acquired world-leading consultancy IG Group UK Ltd. In a move which positions the company favourably in the rapidly growing global Digital Transformation market, Assist Digital is looking to widen its skills base and strengthen its...

Wake-up call for CMOs as CX Survey Spots Critical Flaws
New research has found that 36 percent of CMOs admit their brand still hasn’t invested in Customer Experience, despite 88 percent expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior...

The CEO’s Guide to Customer Experience
“What do my customers want?” The savviest executives are asking this question more frequently than ever, and rightly so. Leading companies understand that they are in the Customer Experience business, and they understand that how an organisation delivers for customers is as important...