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Artificial Intelligence: Death of a Salesman?

Tariq Jarrar is an experienced sales professional with over three decades of experience under his belt. He heads the Axession Advancement Academy by Devmark, and recently judged at the Gulf Real Estate Awards.In a new article for CXM World, Tariq...

Unravelling Customer Insight: Five Crucial Questions for Every Investor’s Arsenal

It is clear we are racing head first into a data rich world, meaning businesses cannot afford to mis-manage their customer data. Customer data management is a fundamental part of a company’s marketing strategy, as 83 percent of companies expect...

Creating Loyal Customers: From Attention to Retention

The focus of many marketers and CEOs is to ensure they are getting the attention of their target customers. Most of them are spending most of their time and effort on this activity, without thinking about the other related activities. Once...

CXM Book Club: Closing the Gap – 5 Steps to Creating an Inclusive Culture

Organisations must stop shying away from the inevitable, and instead take active steps towards creating a sustainable, Inclusive Culture, a new book on Employee Experience insists. For modern businesses, diversity and inclusion are much more than just ‘tick box’ exercises. Organisations...

Sign up Now for April’s CX Professional Masterclass With Ian Golding

The Customer Experience Professional Masterclass is taking place this month, and now is your chance to sign up for the two-day event led by author and international CX consultant Ian Golding. Ian, founder of the Customer Experience Consultancy, and author of...

Turning the One-Time Sale Into Loyal Brand Ambassadors

One of the biggest challenges for retailers is not getting customers, but keeping them. Loyal brand ambassadors are the backbone of growth and building long-term interest in a brand is no easy feat. Customers want personalised experiences and services that...

Confirmit Wins Award for Work Culture

2018 UK Customer Experience Awards finalist Confirmit has been recognised at a prestigious US awards event for Employee Experience. The Tech Culture Awards recognise the “best-of-the-best work cultures within the technology sector, highlighting organisations that are committed to continuously improving the work-life balances...

The Coming Talent Crisis: Remaining on Top

We’re all aware this Brexit business has caused quite a mess, leaving much uncertainty for all and tough economic times for many. What’s typical in these situations, particularly for those feeling a financial pinch, is to batten down the hatches,...

‘Supermall’ Spending Strengthens, Stifling Town Centres

As physical retail spend comes under increasing threat from online channels, ‘supermalls’ are set to outperform the total offline market over the next five years, as their destination appeal will ensure that growth is resilient, according to new research.  A report...

Embracing the Profit Potential of the Over-50s

Millennials and Generation Z may be the customers of the future, but retailers right now need to concentrate on the customers of today – and that means embracing the over-50s. This generation has money to burn…and is increasingly spending it. In 2016,...