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How Orange Business Plans to Stay Ahead by Rethinking Its Entire Digital Backbone

Orange Business is in the midst of a sizeable transformation designed to modernise how it operates, delivers services, and competes in a market increasingly shaped by AI, automation, and customer expectations for speed and simplicity.At the heart of this overhaul...

Are You Tech-Ready, or Just Tech-Enthusiastic?

According to a recent Gartner survey of more than 200 customer service and support leaders, being savvy at choosing tech solutions only got teams halfway to success. Those proficient in evaluating vendors and products saw a 50% higher chance of...

Why Business Leaders Keep Overestimating Their CX Game

Business leaders are convinced they’re delivering great customer experiences. Their customers beg to differ.A new global study by Amdocs shows that 80% of executives believe they’re meeting or exceeding customer expectations, yet only 24% of customers agree. The report, based...

Beyond the Memes: AI-Generated Imagery as a Marketing Gamechanger

ChatGPT’s new image generator has sparked a viral trend—from personalised Barbies to Simpson-style images flooding social media. But the memes phenomenon is more than just entertainment, it represents just one of the capabilities of a new marketing tool.Generative AI (GenAI)...

AI Takes the Call: PayJunction and Twilio Launch Secure IVR Payment Integration

In a move set to reshape phone payment operations, PayJunction has partnered with Twilio to bring AI-powered Interactive Voice Response (IVR) capabilities directly into PayJunction’s payment ecosystem. This will enable merchants to automate secure phone payments, streamline workflows, and reduce...

Gen X Isn’t Falling for the Hype, They Want Payment Systems They Can Trust

Despite the growing popularity of mobile wallets and digital-first payment solutions, Generation X continues to stick with traditional payment methods, valuing security, reliability, and familiarity above all else. New research from omnichannel payment platform PXP reveals that 49% of Gen...

The Deepfake Crisis: $410M Lost in Just 6 Months, And It’s Only Getting Worse

A new report from Surfshark reveals a huge rise in deepfake-related fraud, with 580 incidents recorded in just the first half of 2025, nearly four times the total number seen in all of 2024. The financial fallout is equally alarming:...

GCXA Winners SEWA and Sharjah Municipality Launch Automatic Utility Activation for New Tenants

Renting a property in the city of Sharjah is now a much smoother process, thanks to a new digital service introduced by the Sharjah Electricity, Water and Gas Authority (SEWA) in collaboration with Sharjah Municipality.The two entities—both winners at the...

Redefining Voice Technology for the Digital Age with Conversational AI

Voice technology has long been a paradox in the customer experience world. Once hailed as the future, it quickly became a source of frustration marked by endless menus, robotic prompts, and the dreaded, ‘please listen carefully as our options have...

Prime Day Turns Risky as AI Scams Flood the Internet

As Prime Day 2025 approaches, a new report from McAfee is sounding the alarm on the growing wave of artificial intelligence-driven scams targeting eager online shoppers. According to McAfee’s Global Prime Day Scams Study, cybercriminals have launched over 36,000 fake...