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The Value of Branding?

Brands are part of our everyday lives, fully entrenched. Many things can be branded, and we immediately think of products and services. But places too can be branded and yes, even religions are brands. In this constant environment of change, either...

Is Your CMS Forcing You to Choose Between Customer Experience and Business Growth?

For many marketers, and especially those in fast-growing businesses, website management has become a source of constant frustration. As an organisation scales, launches new products and enters new markets, marketers must juggle the competing needs of security and user experience,...

Avoiding Customer Experience Mistakes

Imagine having a conversation with your CX sponsor: “Dear CX sponsor, We defined our customer experience strategy with the help of the best strategy firmWe deployed cutting edge technology to listen, characterise and emphasise our customersWe collaboratively designed and map customer journeysWe...

How Experience-Driven Applications are the Future for Businesses

The COVID-19 pandemic is continuing to create new challenges for technologists. Businesses are under phenomenal pressure to keep applications and digital services up and running, while at the same time being asked to deliver the best experience possible for their...

Attention National Retailers and Services: Look and Learn from the Independents to Thrive

National and international brands need to learn key lessons from the independents and work with them to create sustainable and vibrant high street futures.  Let’s discuss this in detail. A moment of flux  Throughout lockdown, local independents continued to demonstrate their place in...

CCXP Exam Now Available Online

To comply with the health and safety regulations, Customer Experience Professional Association (CXPA) has made it possible to take the CCXP Exam remotely, starting July 2020. Those who wish to become a Certified Customer Experience Professional will now have the opportunity...

International Business Excellence Awards are Going Online

Due to the public health situation, this year’s International Business Excellence Awards will be taking place Live Online from start to finish, on 30TH November via latest videoconferencing software. IBX Awards hosted by Awards International recognise long-term sustainable profitability. This is...

In Full Force: Time to Thrive, not Survive

As lockdown starts to ease after months of the world being turned upside down and everything coming to a halt, life will slowly start again. Children are being phased back to school, and shops and businesses are starting to open...

New Research Reveals a Boost in Email Engagement Over the Last Five Years

Newly published research by the Data & Marketing Association (DMA) and Pure360 reveals an overall improvement in email engagement over a five-year period. Among the metrics measured, click-to-open rates have risen by 12 percent on average since 2015 while email delivery...

The Conversational Age of Customer Engagement

We all know customer service can create a real competitive advantage. Get it right, and your efforts will translate directly to your bottom line. Fall flat, and lose out on a valuable differentiator in today’s competitive marketplace. In many respects,...