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UK Employees Failing to Understand Digital Transformation

New research among British businesses examining employees’ attitudes toward digital transformation, innovation, and cutting-edge technologies such as Artificial Intelligence, reveals confusion about the true meaning of ‘digital transformation’ and a high degree of scepticism about their employers’ appetite for digital...

Judging Your Firm’s Customer Experience Through Retail Audits

Do you want to grow your business? Well, if your answer is yes, then you need to understand a simple rule: most products are just commodities for users. If the product addresses the issue of the customers, then two different...

Rise of the Dedicated Digital Experience Teams

Nearly half of brands have introduced a dedicated Digital Experience (DX) team to help shape their Customer Experience and journeys across digital channels. That is the findings in a new report by from experience analytics leader Clicktale. The study, titled Defining Digital...

Feefo and Thomas Cook Team-up for Fans’ Sports Experience Reviews

UK Complaint Handling Award winner Thomas Cook has extended its partnership with customer review tech experts Feefo to cover the UK travel giant’s sporting experience brand, Thomas Cook Sport. Building on a three-year relationship with Feefo – which in 2015 won...

Why CIOs/CISOs Positions are Becoming More Challenging

It’s your worst possible nightmare – A hacker has breached the company’s network and shut down its operations; millions in revenue is being lost, and the worse part is – you’re blamed. This is becoming an all-too familiar scenario for...

Artificial Intelligence: Death of a Salesman?

Tariq Jarrar is an experienced sales professional with over three decades of experience under his belt. He heads the Axession Advancement Academy by Devmark, and recently judged at the Gulf Real Estate Awards.In a new article for CXM World, Tariq...

Unravelling Customer Insight: Five Crucial Questions for Every Investor’s Arsenal

It is clear we are racing head first into a data rich world, meaning businesses cannot afford to mis-manage their customer data. Customer data management is a fundamental part of a company’s marketing strategy, as 83 percent of companies expect...

Creating Loyal Customers: From Attention to Retention

The focus of many marketers and CEOs is to ensure they are getting the attention of their target customers. Most of them are spending most of their time and effort on this activity, without thinking about the other related activities. Once...

CXM Book Club: Closing the Gap – 5 Steps to Creating an Inclusive Culture

Organisations must stop shying away from the inevitable, and instead take active steps towards creating a sustainable, Inclusive Culture, a new book on Employee Experience insists. For modern businesses, diversity and inclusion are much more than just ‘tick box’ exercises. Organisations...

Sign up Now for April’s CX Professional Masterclass With Ian Golding

The Customer Experience Professional Masterclass is taking place this month, and now is your chance to sign up for the two-day event led by author and international CX consultant Ian Golding. Ian, founder of the Customer Experience Consultancy, and author of...