Archives

Baby Steps: The Journey of Growing CX Economies

Being a judge at the 2018 International Customer Experience Awards in Amsterdam, I had a chance to watch the trends in the world of CX and see what challenges face companies that are working on their relationship with customers. I...

The Rise of the Chief Experience Officer

The environment in which CMOs operate today continues to evolve at a rapid rate, with the ongoing shift in global dynamics, intense technological intervention, and emerging buying patterns of a digitally connected client.  Such megatrends have influenced the critical need...

Marketers Plan for Complete Control of CX

Eighty percent of marketers plan to take complete control of their companies’ Customer Experience (CX) initiatives over the next two years according to new research. The findings by Episerver in its CX Today and Tomorrow report incorporates data from 100 in-house marketers across the UK,...

Avaya Opens CX Centre in Riyadh

Contact centre communications firm Avaya has opened a new Customer Experience centre in Saudi Arabia.The company has established office space at the Information Technology and Communications Complex (ITCC), a commercial and housing development that serves as the epicentre of the...

Sales Season Lessons: Personalised Experiences Maintains Momentum

Christmas has come and gone, along with the January sales. As we look back at the month, we can see it’s a delicate balancing act – on the one hand the sales provide opportunities for customer acquisition and revenue growth,...

It’s What’s on the Inside That Counts: From EX to CX

Richard Branson is famously quoted as saying: “I have always believed that the way you treat your employees is the way they will treat your customers, and that people flourish when they are praised.” Although Mr Branson’s well-used pearls of...

The Gamification of Citizens

I read an article a few years back explaining how China has developed a new system that gives people a score for how good or bad a citizen they are.‘Sesame Credit’ was the name of that system in 2015, which...

MPs Demand Ombudsman Reforms in Critical Report

The UK’s ombudsman system has been dubbed “as useful to consumers as a chocolate teapot” amid calls by MPs for reform. Westminster’s All-Party Parliamentary Group (APPG) on Consumer Protection – a cross-party group of politicians including MPs and a peer from...

Businesses Warned to Address ‘Customer Experience Disconnect’

Sixty-eight percent of Middle East and African (MEA) businesses say Customer Experience is not represented at board level, with lower-level management or multiple managers often assuming responsibility.The findings by global technology integrator and managed services provider for hybrid IT, Dimension...

BSC Focuses on Wellbeing at Work

Research by the British Safety Council has identified significant levels of uncertainty in the UK about wellbeing at work. Its new report Not just free fruit: wellbeing at work, found that employee wellbeing is often ignored or misunderstood, with employers unsure how...