Archives

Better Complaint Management Through Customer Journey Mapping

Nobody wants to receive a complaint about their product or service, but the reality is that we can’t please all of our customers all of the time.   The time when customer complaints were hidden is now thankfully long gone. Appearing as...

Taking a More Human Approach to Artificial Intelligence

Artificial Intelligence (AI) is all about machines, obviously. Except it’s not!In truth, discussions surrounding AI may often centre around how competent, intuitive, and contextually aware the machine brains we are building have become, but really, AI is all about us...

CXM Book Club: Customers the Day After Tomorrow

We have now entered the third phase of digital evolution, and it is changing the behaviour and expectations of customers, fast. Thefirst phase was all about the internet, and making information accessible. The second phase was all about mobile and...

UK Customers Wary of AI Future

Large majorities of British consumers prefer dealing with humans over automated services for everything from querying a bill (85 percent) and changing account details (62 percent), to making a complaint (84 percent), buying a product or service for the first...

Experts Reveal What Customers REALLY Want

You might think that your product or service is great, but the truth is, it doesn’t matter if it isn’t what your customer wants. But how can you go beyond your own gut instinct to be sure you’re really meeting...

Trust ‘Vital’ in Building Long-Term Relationships With Customers

Failing to build trust undermines customer loyalty and damages revenues, with over three quarters of consumers saying they’ll leave a supplier that they don’t trust.  At the same time, focusing on getting customer service basics right and listening to consumers will...

Lush UK Washes Hands of Social Media Channels

The axing of UK social media accounts by cosmetics giant Lush could lead to more retailers turning their backs on the channels and embracing live chat, it is predicted. The high street favourite, which has over half-a-million followers on Instagram, over...

An Interview With Ian Golding: The Strategy of CX

Ian Golding is a world-renowned Customer Experience consultant, and author of the most influential CX book available today, Customer What?: An honest and practical guide to customer experience.  In this interview, Ian – who also leads the CX Professional Masterclass and...

The International Customer Experience Awards

The International Customer Experience Awards is returning to Amsterdam in 2019 following an inaugural event that brought together some of the biggest names in global CX, and the very best customer-centric organisations from around the world. Entries for the event are...

The Gulf Customer Experience Awards

The Gulf Customer Experience Awards, hosted by Awards International UAE, is the biggest celebration of CX in the Middle East and beyond, with the next awards finals taking place in Dubai next January. As Customer Experience continues to be the key...