Archives

Come Rain or Shine, AI can Provide Perfect Personalisation

A seasonal temperature just 1°C higher or lower than average typically causes a one percent fluctuation in sales, according to recent research. With the UK retail sector being valued at roughly £300 billion, this equates to a potential loss of...

Innovation and the Future of Content Revenue: An Interview with Cris Beswick

Cris Beswick is among the UK’s foremost innovation specialists, and one of the pioneers behind an exciting plan to change how digital media is consumed. That vision is The Future Shapers, a roadmap to bringing quality content and thought leadership pieces...

Building a Strong Link Between Brand and Customer Experience

In a recent Enghouse webinar we were privileged to be joined by Kim Bright from LEGO Education who discussed the relationship between their brand and Customer Experience, and how it is interwoven with everything they do. Listening to LEGO and...

Reaching the ‘Uninterruptible’ Mobile Customer

Consumers are reclaiming control of their online experience, especially on mobile. Not only are they swiftly scrolling past any ad that doesn’t engage them with a clear and succinct call to action, but also preventing the ads from appearing in...

Why Your Workforce Needs a Confident Digital Culture

In the 21st century, technology has become a ubiquitous part of modern workforces. Businesses are increasing their IT budgets and investing more in new IT designed to energise business performance and staff productivity. However, it seems not all employees feel quite...

Forget the Rear View: Look Ahead for CX Success

Tiffany Carpenter is Head of Customer Intelligence Solutions at SAS UK, and is a Judge at the 2018 UK Customer Experience Awards.   In the ‘Age of Now’, where consumers have more choices than ever and their expectations of brands are higher...

Stylish win for StrategiQ Marketing

A “calculated risk” paid off for an award-winning design and marketing firm that has helped change how customers choose hair and beauty salons. StrategiQ Marketing won Silver in the Customer Feedback and Review category at the recent 2018 UK Digital Experience Awards,...

Why Senior Leaders Must be Accountable for Customer Experience

Most senior executives say Customer Experience is central to achieving their strategic priorities, but why do so many programmes fail to deliver on their promise? The answer often lies in a lack of senior leadership championing the CX programme, particularly...

Lessons from the 2018 UK Digital Experience Awards: Communication is Everything

 Lisa Garthside is Senior Director of Customer Experience Management at Confirmit, and judged at the 2018 UK Digital Experience Awards.    The longer I work in the Voice of the Customer (VoC) arena, the more I have come to believe in the...

Benefit by Bridging the Digital Skills Gap

The digital world offers opportunities and benefits to all of us as individuals, professionals, and businesses. It connects us, empowers innovation and permeates what seems like every aspect of our lives, yet the demand for digital skills continues to outstrip...