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Hubspot Adds New Customer Support and Experience Agents

Hubspot’s INBOUND event is rolling on right now in San Francisco, with the usual keynotes, back-slapping and new features. Among the key news for the CX world, a number of new AI assistants are being rolled out in Breeze to...

AI Is Becoming a Financial Advisor, And High Earners Are Leading the Way

Trust in artificial intelligence as a tool for financial decision-making is growing rapidly, according to Raisin’s latest Summer Savings Series study. The research shows that nearly three in ten U.S. households earning more than $150,000 now use AI to guide...

The State of CX in Europe: What Businesses Need to Know to Deliver Excellent Experiences

In today’s hyper-competitive business environment, customer experience (CX) is no longer a ‘nice to have’ – it’s a critical differentiator across Europe. Consumers are clear about what they expect from the brands they engage with: fast, seamless, and personalised service...

Virgin Atlantic Taps Infobip to Deliver Frictionless Passenger Journeys

Virgin Atlantic has partnered with Infobip to enhance the check-in process for passengers travelling from London Heathrow, making it smoother and more efficient. Using Infobip’s Moments engagement platform, the airline is driving up online check-in rates while easing pressure on...

OpenAI Plans New Safety Guardrails for ChatGPT Amid Rising Concerns

OpenAI has announced a new wave of safety measures for ChatGPT, aiming to better protect vulnerable users and strengthen safeguards for teens. The company said Tuesday it will begin routing sensitive conversations to its advanced “reasoning models,” such as GPT-5-thinking,...

ICXA 2025 Finalist Istanbul Airport Gains Level 5 ACI Customer Experience Accreditation

As Turkey continues its boom as a tourism, cultural and business centre, iGA’s Istanbul Airport becomes Europe’s first airport to achieve Level 5 Airports Council International (ACI) Customer Experience Accreditation. A milestone achieved by blending Turkish hospitality with cutting-edge technology...

Bills vs. Budgets: 56% of Americans Can’t Keep Up

New research from InvoiceCloud reveals that more than half of U.S. consumers (56%) have difficulty paying their essential monthly bills on time, while 28% report living paycheck to paycheck. Although 72% of people say they have some money left after...

From Stadium to Screen: 8×8 Deepens Partnership with Southampton

8×8 has renewed its sponsorship agreement with Southampton Football Club, extending the partnership with both the Men’s and Women’s First Teams through the 2025/26 season. Since first teaming up, 8×8’s contact centre and communications technology have played a key role in...

The Future of E-commerce and How AI is Revolutionising the Buyer Experience

Nearly two-thirds (61%) of consumers find it difficult to compare multiple providers and products online – and they’re not getting the support they need to narrow down their options, according to 15gifts’ discovery interviews. While ecommerce has become faster and more...

Australia Prepares for World-First Social Media Ban for Under-16s, But Challenges Remain

Australia is set to implement what has been described as a world-first social media ban for users under 16, coming into effect this December. The law requires platforms such as Facebook, Instagram, Snapchat, and YouTube to take “reasonable steps” to...