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Staying on Message

In the words of Clean Bandit, “I’ve been hearing symphonies, before all I heard was silence”. A symphony is a long, elaborate musical composition performed by an orchestra and, here, Roxanne Abercrombie of business automation specialist, Parker Software, explains how...

Welcome to the Age of Empathy

In today’s digitally connected society, it’s more important than ever to understand and properly demonstrate empathy.  According to Belinda Parmar, CEO of The Empathy Business, empathy is just as important in business communications as it is in personal communications. Empathy...

Take Your Customer for Granted at Your Peril!

Disintermediation is a term which has gathered considerable momentum in the last couple of years. Far from merely serving as an annoying piece of business jargon used by financial journalists and FTSE fat cats, this mouthful of a word has...

10 Useless Digital Marketing Tactics You Must Stop Using

The fast-paced world of digital media — with its new technologies and iterative improvements — has theoretically made our lives easier. The counterpart is that we are or can get overwhelmed. It seems like every week there’s something new we NEED...

Amazon Cash Arrives In The UK Under A Different Name

Amazon Top Up is the UK version of the company’s cash deposit program Amazon’s newest in-store program, Top Up, looks a lot like an existing one, and for good reason. The company recently launched Top Up, a service that lets you deposit...

Influencer Marketing and How It Works

What is influencer marketing and how does it work? For those who haven’t heard the term ‘influencer marketing’ (where have you been?) or aren’t quite clear on what it means, here’s TapInfluence’s definition: “Influencer marketing is a type of marketing that focuses on using key leaders...

Ten Tech News Stories You Should Know About

Take a look at the freshest news from the Tech Industry.     1. See how Samsung Galaxy Note 8 compares to other phones. Does it have what it takes to overtake the market?     2. It is rumoured that the iPhone 8 could...

7 Steps for Owning the Digital Customer Experience

Financial services brands have a unique challenge in engaging today’s digital consumer. Based on a recent Lithium study, we found that 59 percent of adults in the UK prefer to do their banking digitally. Surprisingly, however, only 23 percent of...

Deliver ‘Branded Customer Experience’ with These Ten Tips

Top CX tips for delivering a ‘Branded Customer Experience’. Over the last 10 years we have had the pleasure of working with many global organisations, across many sectors; retail, financial services, telecoms, technology, hospitality, professional services on the design and implementation...

Virtual Reality Used for Learning and Training

Like many of you, I love to play with new technology. But after 30 years of futzing with new stuff, I’ve learned to be skeptical of fancy new tools, and often now wait until they’re “proven” until I recommend them...