Archives

#Success: Empowering Female Employees

When it comes to barriers to success that women face in the workplace, low confidence can be a major factor. All too often, women can find a lack of self-belief gets in the way of them thriving in the workplace. The...

Burgers & Shake-ups: Digitising the Drive-Thru

A plan by fast food giant McDonald’s to bring Digital Experience to the drive-thru could be a risk, it has been warned. The company has announced plans to make it’s biggest deal in two decades – the purchase of tech firm...

Fears for ‘Smaller Players’ as EU’s Article 13 Casts Shadow Over Online Landscape

Controversial EU legislation designed to limit the sharing of copyrighted content online could “negatively impact” smaller firms, with some opponents warning it could put them out of business altogether. The Copyright in the Digital Single Market Directive was passed by the...

Does ‘Digital’ Really Exist?

Digital transformation is the latest trend that every organisation, in every sector, wants a piece of. In the customer management industry in particular, ‘digital innovation’, ‘digital transformation’ or ‘going digital’ are key phrases heard on almost a daily basis, with organisations...

Accelerating Business Through Customer Centricity

Customer centricity is a reflection of our culture, process, Customer Experience, customer friendliness, and customer satisfaction surveys. It is also an association of our product and quality services offered to our long-standing customers. According to recent research, 89 percent of...

Research Offers Insight Into Customer Loyalty

Almost half of UK customers (47 percent) believe it no longer pays to be loyal, according to a new report into consumer attitudes. The research by ELLO Media found that out of 1,000 customers, 57 percent have switched providers in at least one...

A KPI That’s Worth the Effort

Metrics such as the number of completed jobs in a day or decreasing wrench time have always been a staple for measuring field service technician performance. However, these figures don’t provide an understanding of how your customers feel about the...

Embracing Mobile-First Retail

According to Forrester, over the next five years western European online retail sales will grow at over three times the rate of total retail sales. What’s driving this growth? It comes as no surprise that consumers’ adoption of digital devices,...

Warning Against ‘Catfishing’ Customers

Communicating with a customer directly after a sale could be the key to ensuring repeat purchases, a new study has indicated, while unexpected third party communications leave customers feeling ‘catfished’. Independent research from Narvar shows that 60 percent of consumers are more likely...

A Customer Experience Journey Through Time

If you’re reading Customer Experience Magazine, then you’ll be aware that CX is a much talked-about business concept. According to Forrester, it can be defined as “how customers perceive their interactions with your company”. This is a concept with a very long history...