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3CLogic’s Voice AI Hub delivers real results, not just conversations

3CLogic has announced the release of its new Voice AI Hub—an advanced, secure voice AI platform built for large-scale enterprise use. Designed to modernise customer and employee interactions, the solution leverages voice technology and AI to create intelligent, natural conversations...

22% of UK consumers unsubscribe, at least once a week

Call it the great unsubscribe clear out, or just consumers getting fed up with cookie-cutter offers and newsletters! But, over a fifth of Brits now have a regular clean-up of their marketing communications. Fair enough if it’s a newsletter by...

Invoca ties digital ads to contact centres with PreSense launch on Genesys AppFoundry

Invoca has released its PreSense solution on the Genesys AppFoundry, giving Genesys Cloud users a new way to connect online marketing efforts with contact centre operations.PreSense helps companies route incoming calls based on a user’s digital behaviour, such as which...

Getting personal without getting weird

On Valentine’s Day this year, Deliveroo launched what it thought was a charming campaign. The company sent handwritten love letters to select customers, posing as a secret admirer, along with a 15% off flowers voucher. Meant to be cheeky and...

Voice, chat, and action: why agentic AI is winning in CX

According to Forethought’s 2025 AI in Customer Experience Benchmark Report, companies utilising agentic AI are seeing significant advantages over those using traditional or simpler AI solutions. Agentic AI is proving to be more effective and cost-efficient in handling customer service...

Apps and game stores clean up due to customer pressure

Recent news from Google shows the number of apps on the Android Google Play Store has almost halved from 3.4 million to 1.8 million, down 47%, as customers get fed up with low-quality, spammy, AI-generated, clone apps clogging up content...

Stop annoying your customers! The new rules of digital marketing

The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony...

HSBC UAE seizes top prize at GCXA 2025

HSBC UAE rounded out a successful day at the Gulf Customer Experience Awards (GCXA) by claiming the Overall Winner Award. The global bank also claimed golds for the Best Customer Centric Culture — over 1,000 employees, Best Complaint Handling...

8×8 adds AI Summaries, Tap-to-Pay, and Smarter Messaging in major platform update

8×8 is rolling out a series of practical upgrades across its customer experience platform, aiming to make conversations easier to manage, payments quicker to complete, and support teams better equipped to do their jobs.At the centre of the update is...

Public sector workers may gain, others fear AI cuts, as Meta confronts abuse allegations in Africa

Teachers and nurses could receive up to a 4% pay rise in 2025-26Public sector workers, including teachers and nurses may see pay rises of up to 4% next year, exceeding the UK government’s initial 2.8% budget forecast. Reports suggest the...