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BrewDog to Split 20% of Profits Between Staff And Charities

Upmarket craft brewer BrewDog is aiming to give away 20pc of its profits between staff and charities as part of its new Unicorn Fund. The Scottish business, which was valued at £1bn earlier this year after private equity house TSG Partners...

In a Thriving Business, Customers Are Not Optional!

Modern consumers have grown up in a world of technology and innovation. They intuitively know how to define as well as expect exceptional customer service.  In a thriving business, keeping customers is not optional, it’s a requirement for businesses to...

Chatbots Revolutionising the Fight against Compulsive and Addictive Disorders

The engagement competencies of ‘chatbot’ technology will rest on the ability to inject personality into the bot itself, in order to make it more relatable to users. In turn this will have huge ramifications for industries such as the health...

London’s Chief Digital Officer: Will He Make A Difference?

The Mayor of London, Sadiq Khan, has finally brought his hunt for a Chief Digital Officer (CDO) to an end and fulfilled one of his key manifesto promises from last year with the appointment of Theo Blackwell. In a first for...

Turning the Tide of a Negative Customer Experience

No matter how hard businesses try, sometimes there is little that can be done to avoid a bad customer experience. Take the ‘bent iPhone’ saga of 2014 for example. Knowing Apple, they likely performed the necessary quality checks, but sometimes...

Amazon’s Jeff Bezos Just Offered a Master Class in Attracting Millennials

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Millennials are people, too. Some find this hard to remember, as the slightly younger, occasionally more bearded crowd are smeared with a group name that...

Take Me Away and Let Me Dive Into Virtual Reality

One in five Britons wants to live in a virtual-reality fantasy land. A survey of 1,000 people, by social virtual reality platform Geekzonia, finds that the main drivers for the U.K.’s appetite for escapism are: Political issues, such as “Brexit.” A desire to visit “places” such...

Ad Tech Companies Pushed into Specialising by Transparency Demands

Focus is coming to ad tech. Ad tech companies have reaped huge profits by serving publishers and media buyers alike. But with the increased demand for transparency, companies are finding they’re better off choosing one side. This month, Tremor Video agreed to sell its demand-side...

How to Encourage Your Millennial Staff to Pick up the Phone

According to recent research by CALLCARE, it shows almost one in three millennials do not use their mobile phones to make a call more than twice a week. Following this, Gemma Harding, Head of Corporate Services at virtual receptionist providers...

FinX: The Quiet Revolution in Financial Services

We are in the middle of a revolution. There’s no doubt. It came fast, and many didn’t see it coming, but here we are. The financial services industry is experiencing a tsunami of change – regulatory, political, technology and customer driven demands...