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What Is 5G and When Will It Launch in the UK?

The next evolution of mobile data could be the last step-change we see in mobile data transmission. Mobile data use has rocketed over the past five years – increasing 74 percent alone in 2015 – taking the overall global figure to...

10 Strategies to Make Web Chat Work for Your Contact Centre

The Web Chat promise delivers in so many ways.  It guarantees a seamless digital experience, offering near real-time communication in a highly personalised way.  It may come as no surprise therefore that web chat is one of the most popular...

Five Key Talking Points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance. We get to sponsor, host clients and engage with some of the leading marketing minds from around the...

UK Employers Struggle to Recruit As EU Workers ‘Leave in Droves’

Employers across the UK are increasingly unable to fill jobs as demand for staff rises and EU workers move overseas following last year’s Brexit vote, new data claims. According to a study from the Recruitment and Employment Confederation (REC), despite the...

Domain Spoofing Remains an Unsolved Issue in Programmatic Advertising

Ask marketers about a persistent, unresolved issue in programmatic advertising, and many will agree: domain spoofing. Domain spoofing, where unscrupulous publishers, ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites, is not a new problem in the...

The iPad Takes a Big Step Toward Being the Computer for Everyone

The iPad has never been a full-fledged computer. At its launch back in 2010, it was mocked for having a large screen without a typical large-screen operating system like macOS or Windows, and it was dismissed as just a bigger...

Apple Unveils HomePod, Its Siri Smart Speaker

It’s how Apple is taking on Sonos and the Amazon Echo. Just as we expected, Apple unveiled its Siri speaker, Homepod, today during its WWDC keynote. It’s yet another category where Apple is a bit late to the party: Amazon’s Echo...

What Makes a Good User Interface?

The user interface is like a joke. If you have to explain it, it’s probably not that great. Here, Thomas Pepper, user experience designer for Parker Software’s live chat software, WhosOn, explains the key elements that make for a good...

Customers Are Sharing the Love

Yonder Digital Group research shows that today’s customer is just as likely to share positive experiences as bad experiences. Over 80% of customers tell friends and family about their positive experiences with a company, finds new research commissioned by Yonder Digital...

What Do Masters of Retail CX Do?

In the race to build lifelong loyalty, more brands than ever are jostling to put customers into the centre of their organisation. But in the struggle, many forget that it’s no accident there are two words in the phrase “customer...