Archives

Birthday Messages and the Power of Personalisation

Think about your last birthday. With Facebook making it so easy to send a happy birthday wish, no doubt you were inundated with friend-love. Friends that you haven’t spoken to for 12 months come out of the woodwork for the...

Create an Effortless Experience for Customers

Providing an effortless experience for customers might seem easier than ever—after all, customers enjoy a wealth of service channels that previous generations could only dream of. Self-service, email, live chat, social media—with so many options for assistance, customers simply need...

What to Know About Amazon UK’s Livestream TV Service

Amazon enhanced its video offering this week by launching Amazon Channels, the tech giant’s live-TV streaming service, in the U.K. and Germany. The service lets Prime members, who already pay £79 ($103) a year for a subscription that includes access to...

Google’s Digital Whiteboard Is Ready for your Office

Google has again found a way to help businesses bring their best to the table. Nowadays, most employees within a company work from various locations, cities and offices. So Google came up with the best way to connect those people and...

The iPhone 8 Will Be Apple’s Most Expensive Yet – and Now We Know Why

Touch ID embedded into the display is set to drive prices up, reports claim. Reports from multiple analysts, including Goldman Sachs and the ever-reliable Ming-Chi Kuo, claim the upcoming iPhone 8 will cost at least $1,000 (£770), making it the most...

Is Your Customer Segmentation Missing the Point?

Customer segmentation has been in the marketer’s toolbox since the 1950s. And recently we’ve seen huge leaps in the amount of data and range of techniques available to deliver ever richer insights. But fresh evidence from the UK Ombudsman Services suggests that current...

Microsoft Surface Pro (2017) vs Surface Laptop vs Surface Book: What’s the Difference?

It’s been a busy month for Microsoft. A couple weeks after announcing the new Surface Laptop and Windows 10 S, it has announced the successor to the Surface Pro 4. But instead of being named Surface Pro 5, it’s just called...

Apple’s 5G Testing Plans Give a Glimpse of Future iPhones

Apple may be expanding its phone tech well beyond rumoured iPhone 8 upgrades with new evidence pointing to the tech giant gearing up to test 5G wireless communications. The iPhone maker has applied for a license with the US Federal Communications...

Three Risky Customer Experience (CX) Initiatives

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost. Besides the time and effort required, sometimes marketers need to...

How to Boost Diversity in the Tech Industry

If we want to truly inspire the next generation of technology workers, we need to find ways to attract people from all walks of life to achieve the goal of increasing diversity in the tech industry. The technology industry suffers from...