Archives

10 Social-Media Marketing Strategies for Companies

Businesses worldwide have shifted focus to gathering customers on their social media platforms rather than their websites. Social media is crucial to the success of any company’s digital marketing strategy. Despite this, brands of all kinds and sizes are not using this tool to...

The Brexodus Has Begun as Over Third of EU-staffed Businesses Say Workers Have Left Due to Brexit

New figures released by the London Chamber of Commerce and Industry have suggested that the exodus of EU workers from the capital as a result of Brexit may already have begun much earlier than anyone anticipated. In a poll for the...

Deutsche Bank’s UK Office in The City Now Has Far Eastern Owners

A marquee commercial property in the City of London currently housing the UK headquarters of Deutsche Bank has been acquired by a Hong Kong-based private family office for £32.4m. Garden House, which sits near the Bank of England in the Square...

How to Recover from a Bad Customer Experience

Customer churn is a constant challenge for businesses. That’s an issue because it costs five times as much to acquire a new customer than retain one. Although attracting new customers is vital, it’s clear that businesses must not neglect their...

Sales Professionals: Do Your Homework or Risk Becoming Obsolete, Says LinkedIn Research

A new study, The State of Sales 2017, suggests that sales professionals need to behave more like informed business consultants, using technology to gain valuable insights on prospects and their challenges to win in today’s competitive environment. According to the survey...

Changing Store Associate Behaviour

The increasing diversity of in-store activity, from click and collect to personal shopping, self-service tills to kiosks, is changing the way retailers operate.  While stores may have adequate staff numbers, ensuring the right staff are in the right place at...

Why Better Customer Experiences Start with Cultural Change

Steve Sasson was an electrical engineer working at Kodak when, in 1975, he designed the first ever prototype digital camera which was bigger than a toaster. What happened next has entered corporate folklore as one of the great cautionary tales....

The 5 Top Level Insights on Customer Experiences in Financial Services

Mike Hakkens, Associate Partner at WATC Consulting AG, chaired the annual Customer Experiences in Financial Services Conference in London on the 22nd of June this year. Here he shares the results of his 2017 Industry Pulse Check and key impressions of...

How Can Banks Be Truly Omnichannel?

The banking industry, perhaps more than any other, has seen the most change from the digital revolution of the past decade. Traditionally, in-branch visits were the first port of call for customer when it came to managing and discussing their...

How Involved Are HR and Your Frontline Staff in Your CX Strategy?

Ensuring your customer experience strategy is effective relies on creating a seamless experience which takes advantage of the various omnichannels your customers want to use and that the company can support appropriately. If you do not have the right technology,...