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Adobe, Beer & Robberies

Adobe has an original approach to advertising, which they proved by unveiling two brilliant campaigns: ‘The Hovering Art Director’ and ‘The Heist’. ‘The Hovering Art Director’ takes a comical look at the relationship between art directors, designers and marketers, and the...

What I Learned from Complaint Handling Awards ‘17

I was honoured to be a judge at the UK Complaint Handling Awards, and grateful that my employer Capita allows me the time to develop these extra-curricular activities outside of my role. As I am desperately passionate about customer experience,...

Infographic: The Evolution of In-Store Customer Experience from 1800 to 2050

A new study that analyses the history of in-store customer experience and anticipates how the store of the future will look has been released. Carried out by Mood Media, global leader in elevating customer experience, the research highlights retail innovations...

From Neverland to Wonderland: The Journey to B2B Omnichannel

Walt Disney may not be regarded as the godfather of Customer Experience (CX), but his 1956 rallying call to Disneyland staff is perhaps an early pencil sketch. “Whatever you do,” he said, “do it so well that people will want...

Here’s Everything Apple Announced on Tuesday

Apple announced a load of new products on Tuesday morning. From glamorous red iPhones to cheap new iPads, the California tech company unveiled updates, refreshes, and accessories for many of its product lines. Apple didn’t hold a big media event to coincide...

How Well Do You Know Your Partner?

Relationships can be tricky. Perhaps unsurprisingly, the same relationship dynamics apply for B2B experiences. Successful relationships require that we understand and respond to the needs of our partner. If you already have a partner, they’ll hopefully have a good idea of your...

Ever Wanted To Have An iPhone and Android in One?

Both Android and iPhone have features we find useful and entertaining to use, still, carrying two phones all the time can be a burden. That is why Esti, Israeli company, have designed an iPhone case that has Android software built-in...

Infographic: 10 Tips for First Time Managers

Every beginning is hard, as the old quote says, but starting a career as a manager is one of the most challenging beginnings. Whether you just finished school or are looking at developing a different career path, you could probably use...

Clear Versus Unclear: Managing Customer Interaction During New Product Development

In a complex customer relationship, finding the best way to organize and manage customer interaction is anything but simple, especially when the product is technically complex. However, a deep understanding of customer needs is essential to new-product development processes. Rather...

So You Attended the Customer Experience Workshop, What Now???

If you have ever worked in a company that is looking to improve its sales, often Customer Experience(CX) is defined as the solution. Normally a CX expert is drafted in and a workshop created for the key stakeholders. This often...