Archives

The Human Touch: Keeping it Real for Customers Over Social Media

As customer interactions have increasingly shifted online, it’s become essential for brands to interact with their customers on a more personal, informal level to provide the exceptional experiences which will keep them coming back. However, this is far easier said than...

Doing Business in India: Understanding Cultural Differences

As India moves up the World Bank’s Doing Business rankings and Google continues its push into the region, UK companies are urged to consider cultural differences to take advantage of future opportunities. India now sits in the 100th position on the...

Spending on Programmatic Ad-Buying to Soar in 2018

Adobe has released the results of its survey into the attitudes and predictions of European advertising agencies and professionals. The survey reveals that 100 percent of brands are looking to take some (38 percent) or all (62 percent) of their programmatic...

The Secret to Winning Awards: A Judge Offers Valuable Insight

UK Digital Experience Awards judge Di Mayze offers exclusive insight into entering awards and preparing and delivering the best presentation possible, to help your company get the most out of their experience… I’m not an awards expert but I’ve been both...

Let’s Chat: Exploring the Feature Central to CX Success

As a channel, chat has been around for a while, but it is now moving centre stage when it comes to Customer Experience. Consumers like its ease of use and how it lets them have a real-time conversation without picking up...

‘Regifting’ and Avoiding Relatives: Christmas Day Phone Habits Revealed

A survey of 1,000 UK consumers from Sapio Research revealed that phones will be a permanent fixture this Christmas day with each person spending an average of 103 mins each on their phones, and a third of us (32 percent) spending more...

Peer Motivated Shoppers: The Key to Building Loyalty

Today’s consumers are increasingly complex; motivated by a number of different and often competing drivers. They move seamlessly between instore and online, and their purchasing decisions can often be unpredictable, making it difficult for retailers to fully understand the journey they...

CX in 2018 and Beyond: Four Industry Predictions

2017 has been another year in which technological advancement has led to changes in consumer trends, but what do the experts think 2018 and beyond will have in store? Here are four predictions of what is expected to change the Customer...

Winter Blunderland: Customers Force Grotto Closure

Customer feedback has forced the closure of a children’s festive attraction, which was described as “disgusting” by disappointed parents. The ‘Winter Wonderland NI’ event was held at the Clandeboyne Estate in Bangor, Northern Ireland, but after just two days of being...

Delivering the Goods: Keeping Customer Service Levels High

When it comes to home delivery, UK consumers have never had it so good. From the one hour delivery windows offered by the likes of Planet Organic to Waitrose sending Click & Collect items to lockers, and through the use of...