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How to Make Black Friday a Consumer Friendly Affair

Black Friday will soon be upon us and it’s no secret that customers from around the world take to the net to find the best bargains, regardless of what they’re after, they’re in search of a sale. With many consumers choosing...

Video: CEO of Tesla, Elon Musk, Unveiled Solar Roof

The Tesla chief executive, Elon Musk, has unveiled new energy products aimed at illustrating the benefits of combining his firm, which makes electric cars and batteries, with solar installer SolarCity. During a press event at Universal Studios in L.A., Elon Musk...

Pizza Express Case Study: Bookings Automation and Analytics Enhancement

With over 450 restaurants across the UK and Ireland, PizzaExpress is one of the most popular restaurant chains in the country. Following the advent of mobile technology, its IT team have been at the cutting edge in keeping pace with...

Top 5 Things that Companies with the Best Customer Experience Are Doing

I recently had the privilege to judge at The UK Financial Services Experience Awards. It was inspiring to witness first-hand how leading companies deliver strong customer experience (CX) in order to boost their brand, improve sales and forge lasting relationships...

Five Tips from Financial Times for a Successful Website Redesign

When the Financial Times set about the third redesign of its definitive luxury guide How To Spend It, the end user was our one and only focus. Having successfully adapted the publication from print to digital, the FT’s new challenge...

Christmas Sales: How Location-Based Marketing Delivers Better Customer Experience

The Christmas season comes but once a year, and for nearly three quarters of UK retailers, Christmas accounts for at least 20% of annual sales ((“Online Retail Survey 2015 – Marketing Land.” 2015. 1 Aug. 2016 )). When a single...

Why Customer Experience Matters

Customer experience. It’s somewhat of an ambiguous term, which has so far carried different levels of importance to different sectors. If you’re in retail, where customer spend is discretionary and there is a constant threat of new challengers stealing your...

Selfie Generation Prefers “Snaps” than Words

As the festive season approaches, it’s highly likely that we’ll be inundated with images of snowy landscapes, presents under decorated trees and greeting cards bearing the annual family photo. Of course, paintings, cartoons and photographs have long been used to...

Working Near Home – Not At Home – Is Key To Worker Health And Happiness

The close-to-home seems to be the wellbeing zone for marketing professionals. Working near to where you live, as opposed to setting aside space to work at home, is recognised by UK marketing employees, as delivering the greatest wellbeing benefits to...

Extensive Read: The Definitive Guide to Loyalty Marketing Automation

Recently, I attended an eCommerce marketing meetup. There I met John, owner of an electronics retail business. As we were talking about each other’s companies, I asked: “John, what’s the biggest struggle you face as an eCommerce marketer?” And he...