Archives

‘Tis the Season – Why Customer Experience Must Adapt to Changing Seasons

The changing of the seasons has a great effect on our purchasing behaviours as consumers. It’s vital for customer experience (CX) to align with customers’ interests, and the time of year and big seasonal events can change the way in...

CXM Interview: Personalized Customer Experience Never Gets Out of Fashion

Within our series of CXM interview, our Editor-in-Chief, Marija Pavlović, talked with Dressipi co-founders, Sarah McVittie and Donna North about their interesting personalisation solution for the fashion industry. CXM: Dear ladies, thank you for your time. Can you first explain to...

Your Customer Advocacy Program Is on the Verge of Complete Disruption

B2B Marketing Summit, held in June, gathered some industry leaders around a number of relevant B2B and CX topics. Customer Experience Magazine was their media partner, and now we are presenting you an interesting article from two of their speakers...

Pokémon Go – The Augmented Customer Experience

If you are not playing it as we speak, you must have at least heard about one of the most interesting digital phenomena of our time – the augmented reality game, Pokémon Go. Pokémon Go, apparently one of the most popular...

Captains of CX Industry: Four Things Your CEO Is Thinking and What You Can Do about It

Ipsos Loyalty’s annual survey, “Captains of Industry”, asks executive board-level directors and chairmen of some of the UK’s biggest companies[1] for their views on the issues of the day. As well as illuminating what the most senior people in UK...

Video: Amazon “Prime Day” – Basically, it’s Christmas in July

Video Source: CBS News Online retailer Amazon is offering big sales in its second annual “Prime Day.” CBS News financial contributor Mellody Hobson joins CBSN with more on some of the best deals to take advantage of, and how it will...

Facebook Ads Are More Important to Online Publishers than Ever

Facebook has changed the algorithm behind its news feed. Again. This time, the social media mogul emphasised that it’s all about “connecting people with their friends and family.” You can see Facebook’s entire blog post here. According to Facebook, people are worried...

Delivery Wars: This IS the Droid You’re Looking For

ParcelHero says Delivery Wars have entered a new dimension as Starship Technologies’ delivery droids take on UberRUSH API’s crowdsourced drivers. The battle between humans and robots has begun – in the delivery industry! Starship Technologies’ new delivery droids are being introduced...

Shop Direct Ramps Up Big Data Investment with Senior Hire

Shop Direct, the UK’s second largest pureplay online retailer, has continued its investment in big data and personalisation by hiring Gael Decoudu as head of data science and digital analytics. Gael, who has over 10 years’ experience as a leader...

Video: Seasonal Marketing – The Customer’s Perspective

Seasonal activities dominate our marketing calendars and rightly so. Valentine’s Day alone is estimated to have tempted us Brits to spend £980m in 2016* – making it obvious why retailers are so keen to use key dates as the hooks...