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How Homes in Sedgemoor Handled the Complaint Monster
Nobody likes critique. It’s discouraging! Words like ‘fail’ and ‘disappointment’ instantly start popping into our head and that heart-sinking feeling surely isn’t anything to look forward to. However, taking a different approach to this seemingly worrisome situation almost always means...

The 15 Coolest Tech Companies in the North of England
The North of England hasn’t traditionally been considered a technology hub in the same way that cities like London and Cambridge have. But that doesn’t mean there’s nothing going on there. The region, which encompasses cities like Liverpool, Manchester, and Newcastle, is...

The Evolution of CRM: eCommerce Integration
In the consumer world, eCommerce surrounds us and it’s raising our expectations of service to unprecedented levels. Every time we want to make a purchase, we venture online safe in the knowledge that the products and/or services we want are...

59 Impressive Things Artificial Intelligence Can Do Today
2050. That’s the year in which artificial intelligence will be able to perform any intellectual task a human can perform, according to one survey of experts at a recent AI conference. Anything and everything any person has ever done in all...

Why Identity Is Key to Customer Retention
Marketers today face a growing challenge in attracting and retaining customers who demand better brand experiences than ever before. In fact, 82% of consumers across the world have stopped doing business with a company following a bad customer experience. Difficult economic...

Why I Think Flying in Consultants to Grow Your Business Isn’t the Silver Bullet
Outside In hosted a webinar on 9th February discussing our “growth engine”. Growth is a pretty vague, sometimes huge, sometimes feared, perhaps grey yet obvious and frequently used word in B2B. Surely everyone is striving for growth as they head out on the...

Working from Home – My Own Observations
4.2 million of us work from home, the highest level since records began in 1998. The South-West has the highest home working rate at 17.1%, with many of these being older workers, in high paying professions. In the UK, £13.23 per hour...

Try This Innovation Technique
One of the things I promise in my workshops, is I can teach people how to innovate. I was born naturally “left brained” and jealous as hell of those natural innovators who think differently from the rest of us. I...

The 10 Most-liked Advertising CEOs
As much as advertising can be a creative pursuit, it’s a relationship business too. And advertising bosses aren’t just required to keep their clients sweet — just like any CEO, they should also maintain a happy staff too. We asked Glassdoor, the careers...