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Christmas Sales Blitzed by Black Friday Bargains

Online retail could now have its own ‘War on Christmas’, as consumers ditch Christmas sales for its bigger and more fashionable Black Friday cousin. Data from ecommerce consultancy Salmon’s Peak Trading Operations Centre shows the Black Friday period (22nd –...

2017 Priorities for Customer Experience Feedback

Most companies now have a Voice of the Customer (VoC) programme in place. Often these are underpinned by technology platforms collecting customer data via feedback forms deployed following customer interactions with the business. These are served on the end of...

How to Reach More Clients by Using Social Network

The marketing strategies have changed drastically in the last ten years. Imagine what would have happened if I told you in 2007 that you will be posting images on a web called Instagram to promote a give-away between your subscribers....

Four Trends Shaping the UX Recruitment Landscape in 2017

It’s all change in the creative and digital design sector as the big management consultancies, Accenture, McKinsey and Deloitte continue the acquisition trail snapping up boutique creative and design studios on their way. First Heat (chomp), then VeryDay (chomp) followed...

Investing in Employee Development for a Great Working Environment

As Marketing Director for Arden University, I recently had the pleasure of judging the ‘Best Places to Work’ category at this year’s UK Business Awards. There were some fantastic finalists and it was great to see how each company creates...

How to Deliver Exceptional Customer Experience with Mystery Shopping

Customer experience expert Cheryl Flink from Market Force Information showcases the power of linking mystery shopping to the bottom line. It’s fair to say businesses across all sectors have well and truly woken up to the vital importance of delivering exceptional...

Forget Omni-Channel; It’s the Omni-Experience that Counts

Like many marketing buzzwords, the term ‘Omni-Channel’ has become the latest iteration of our ever-evolving industry, succeeding CRM and marketing automation. But few brands in today’s competitive market have a true understanding of what that really means, and even fewer...

Inspiration, Education and Clarity at the UK Digital Experience Awards 2016

As interesting as it is to review case studies and critiques of Digital Experiences in the various blogs, magazines and LinkedIn groups that we’re all so fond of, for me nothing beats hearing about some of the industry’s best experiences...

Shoppable Photos on Instagram – The Bigger Picture for Retail Fulfilment

Instagram recently trialled a new ecommerce platform which allowed a select group of US-based retailers to tag product photos with pricing information and descriptions. These so called ‘shoppable photos’ link directly to the retailers’ websites paving the way for a...

Customer Experience Predictions for 2017

The year 2016 has come to an end and businesses are now focusing on their 2017 customer experience strategies. Rant & Rave Founder, Nigel Shanahan, shares his thoughts on the year to come. 1. It’s all about the moments that matter When...