Archives

What the Movies Teach Us about Brand Experience

I love the movies! Don’t get me wrong I love to read a book too, or listen to one. But there is just something about the movies that can really make an emotional impact on you in a very short...

Four Ways to Create Personalised Customer Experiences in 2016

To help cut through the noise in 2016, Neil Joyce, MD EMEA from marketing technology group Signal, zooms in on four problem areas of 2015 and the solutions that will make all the difference in 2016. If last year taught marketers...

Retail Superbrands 2016: The Alternative List

Some of the UK’s favourite stores have all appeared on a list of alternative retail superbrands published by retail data consultancy Ikano Insight. Marks and Spencer, George at Asda and Waterstones, along with discount chain Home Bargains and hardware stores ScrewFix...

Top Trends in Digital Product and Innovation

The pace of digital disruption gathered in 2015, with big corporates waking up to the transformative power of the start-up, harnessing digital to deliver improved experiences for users. It was the year that many employers recognised the need to grant...

Co-operative Retailers Are Leading the Way for Women on Boards

Women on boards of co-operative retailers double those of FTSE companies Nearly twice as many women are directors of co-operative retailers as FTSE 100 and 250 companies Half of co-operative retailers’ boards have 50% or more female directors, whereas no FTSE companies...

Five Customer Experience Trends to Turn Into Reality

by Dominic Stinton, partner at Open Reply If the latest business forecasts from the likes of McKinsey and Gartner are anything to go by, customer experience seems to be the hot topic for businesses wishing to compete on more than just...

How Big Is Your Window? Showrooming and Its Pros and Cons for Retailers

Showrooming can be both a threat and an opportunity for retailers. In our modern mobile age, this shouldn’t come as a surprise to you. According to an Econsultancy report, 43% of UK shoppers are using their smartphones whilst in-store to...

You May Work from 9 to 5, but Only if You Want to

A Teesside digital agency, Visualsoft, has this week announced two finalist positions at The Employee Experience Awards 2016 held in London, following the success of its pioneering benefits package which was implemented almost 18 months ago. Stockton-on-Tees based Visualsoft, which also...

Fortnum & Mason: Building on 300 Years of Loyalty, Online

Fortnum & Mason is an iconic brand with a long history as curators of high quality products. Renowned for a unique, highly personalised in-store customer experience, Fortnum’s also prides itself on attention to detail, an individual sense of wit and...

3D Printing Presents Incredible Business Development Opportunities

The recent broadening in knowledge and understanding about 3D printing and additive manufacture have generated new business ideas and opportunities ranging from home hobby machines to printing buildings on other planets. Frédéric Vacher, of Dassault Systemes reveals some exciting options. 3D...