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Why Agentic AI Systems Are the Next Big Shift in CX

In the current race to embed AI into every facet of business, one term is rapidly gaining traction in the customer experience (CX) space: agentic AI. While it may sound like yet another buzzword in the AI alphabet soup, there’s...

No More Blind Spots: RingCentral Cracks the Code on the Full Customer Journey

RingCentral has unveiled new enhancements in customer experience technology with the introduction of its new Customer Journey Analytics and the general availability of AI Agent Assist. These innovations, part of the RingCX platform, offer organisations a unified, AI-driven approach to...

75% of Consumers Form Negative Brand Opinions Over Poor Product Info

In a stark reminder of how digital shelf performance shapes brand perception, Syndigo’s report reveals that three out of four global consumers (75%) develop a negative impression of a brand if they encounter inaccurate or incomplete product information online. This...

83% of European Workers Says No to American Office Culture

European professionals are pushing back hard against the spread of American corporate culture, with a new survey revealing deep concern over its influence on workplace norms, mental health, and labour protections. According to the Crosscurrents Work Culture Report by career...

Five9 Ushers in the Age of Agentic CX with Advanced AI and Governance Tools

Five9 has announced a major advancement in its AI portfolio with the launch of AI Agents and a robust AI Trust & Governance framework. These innovations mark the debut of what the company calls “Agentic CX,” a new approach to...

Are Your Internal Power Dynamics Undermining Your CX Efforts?

What is a great customer experience?For many, it is all based on the point at which the customer and company interact. CX’s value is often presented as something that exists beyond the internal workings of a business. Yet when it...

Where Is AI Actually Moving the Needle in CX?

Customer experience is facing a reckoning. After years of investment in digital tools and AI, Forrester’s latest US Customer Experience Index shows CX quality is at its lowest point since tracking began. AI-driven chatbots, once heralded as the future, have...

AI Meets Compliance: Precisely Redefines Customer Interaction in Regulated Industries

Precisely has announced new enhancements to its EngageOne customer communications suite with the rollout of advanced AI-driven features. These innovative capabilities aim to meet the evolving communication demands of heavily regulated industries such as banking, insurance, and telecommunications, while helping...

Why Forcing Loyalty Could Be a Terrible Long-Term Strategy

Nearly everyone in the UK is signed up to at least one loyalty scheme, according to the Competition and Markets Authority (CMA). But the shift from a points-based reward system to a membership that offers reduced pricing at the point...

Cresta Elevates Customer Engagement with New Omnichannel AI Agent Features

Cresta has unveiled the latest enhancements to its AI Agent platform, allowing enterprises to automate even the most complex customer interactions while maintaining a natural, human-like experience. With these upgrades, Cresta delivers a unified omnichannel solution that bridges voice and...