Archives

Sharing the Tension and Anticipation of the Nominees

Tom Needs: My experience of the UK Financial Services Experience Awards I recently had the honour of being a judge at the UK Financial Services Experience Awards (UK FXA Awards) 2015 and as with all awards events, it was a great...

Mum & Dad, I Need a Loan

Younger SMEs are more likely to consider a diverse range of options when seeking finance or information to expand their business, including turning to friends and family, compared with older companies, the Business Banking Insight (BBI) has found. An ICM poll...

Keeping Your Eye on the Prize

You have the power to choose your experience. It’s all up to you and it’s your choice if you are first, second or third place. It’s also up to you to even get in the game. You need to accept...

Customer Experience, Isn’t that Just Another Name for…

It has to be the biggest question I have heard this summer! “Ah, so you work in Customer Experience, isn’t that just another name for…” and then the top trumps list unfolds! So it seems that across all industry sectors, people...

CX expectations – Does age really matter?

With customer satisfaction scores and the voice of the customer playing an ever increasing part in modern day business, customers have more power than ever before to influence key business decisions. Times are definitely changing and with it raises the...

A new way to change car oil unveiled by Castrol

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Affordances, Rituals and Fundraising

As part of building an effective brand experience, organisations often have to balance investment in enhancing brand engagement against the pressure to ruthlessly prioritise initiatives and reduce costs. The same applies to not-for-profits and charities, that are increasingly under pressure...

Movember Is All About New Style and Heightened Awareness

“On 2003, two mates met up for a beer in Melbourne, Australia, and the idea that sparked Movember was born. The moustache had all but disappeared from fashion trends. Could they bring it back? They found 30 guys willing to...

Welcoming Disabled Customers – Guidance for Retailers

The Association of Convenience Stores (ACS) has launched new guidance for retailers on how to meet the needs of disabled customers in store. The guide has been developed in partnership with the Business Disability Forum, and covers a range of issues...

Take It Personally

Personalising the Omni-Channel Ecommerce Experience By Mike Austin, CEO of Fresh Relevance It probably won’t come as a huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their...