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Infobip Adds Voice to WhatsApp Business, Bridging Messaging and Real-Time Support

Infobip has introduced WhatsApp Business Calling, a new feature that enables companies to make and receive voice calls directly through their WhatsApp Business accounts. With this new capability, businesses can initiate and accept voice calls globally via WhatsApp’s familiar interface, meaning...

The Ocean Cleanup and Amazon AWS Join Forces for AI-Driven Plastic Removal

Lots of businesses talk a good sustainability game, and many play their part across the corporate and encourage action at the individual level. But one of CXM’s most-admired efforts in the real world and making a massive difference is The...

Clear Wellbeing Support Is Key to Employee Retention

Many employees say that comprehensive health and wellbeing support from their employer could influence whether they stay in their role. According to new research from Aviva, 79% of workers said they would be more inclined to stay with an employer...

Meta Acquires AI Voice Startup PlayAI to Boost Its Generative Audio Capabilities

Meta has acquired PlayAI, a generative voice technology startup that enables the creation of realistic, human-sounding speech. The deal, confirmed by a Meta spokesperson and first reported by Bloomberg, signals Meta’s deepening investment in AI as it looks to expand...

How to Create A Compelling Brand Identity

The energy industry is a great example of a highly competitive and homogenous marketplace. There is often minimal differentiation between the products and services offered by suppliers in terms of quality and features. Because of this, it is important to...

Smart TV Ads Take Center Stage in Holiday Shopping, LG Study Finds

Nearly 6 in 10 U.S. Connected TV (CTV) viewers now say that TV ads help guide their holiday purchases, which is a 73% increase from last year. And when it comes to inspiration, 36% say they’ve gotten gift ideas from...

ASOS Launches Tiered Loyalty Programme for UK Customers

ASOS has announced the launch of ASOS.WORLD, a new rewards programme designed to deepen engagement and keep fashion-conscious UK shoppers coming back for more. Following a trial run earlier this year, the UK-exclusive programme is now live, offering a mix of...

Airship’s New AI Agents Take Over the Tedious Parts of CX

Airship has released a lineup of four AI agents designed to automate the core tasks behind customer experience, like building content, running tests, interpreting results, and staying compliant, all while keeping output on-brand. Mike Herrick, CTO, Airship said: “Our AI Agents...

AI Steps Into the Supervisor’s Chair: Intermedia Unveils Real-Time Coaching for Contact Centres

Intermedia Cloud Communications has introduced AI Supervisor Assist, a new AI-powered tool that gives contact centre supervisors the superpower of real-time insight and intervention while calls are still in progress. Designed to help leaders guide their teams more effectively in...

Amazon Web Services Debuts AI Agent Marketplace, Powered by Anthropic’s Claude

Amazon Web Services (AWS) has announced the launch of its AI Agent Marketplace, a platform designed to bring prebuilt AI agents to companies with just a few clicks. Slated to go live next week, the new marketplace aims to simplify...