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Five Tips from Financial Times for a Successful Website Redesign

When the Financial Times set about the third redesign of its definitive luxury guide How To Spend It, the end user was our one and only focus. Having successfully adapted the publication from print to digital, the FT’s new challenge...

Christmas Sales: How Location-Based Marketing Delivers Better Customer Experience

The Christmas season comes but once a year, and for nearly three quarters of UK retailers, Christmas accounts for at least 20% of annual sales ((“Online Retail Survey 2015 – Marketing Land.” 2015. 1 Aug. 2016 )). When a single...

Why Customer Experience Matters

Customer experience. It’s somewhat of an ambiguous term, which has so far carried different levels of importance to different sectors. If you’re in retail, where customer spend is discretionary and there is a constant threat of new challengers stealing your...

Selfie Generation Prefers “Snaps” than Words

As the festive season approaches, it’s highly likely that we’ll be inundated with images of snowy landscapes, presents under decorated trees and greeting cards bearing the annual family photo. Of course, paintings, cartoons and photographs have long been used to...

Working Near Home – Not At Home – Is Key To Worker Health And Happiness

The close-to-home seems to be the wellbeing zone for marketing professionals. Working near to where you live, as opposed to setting aside space to work at home, is recognised by UK marketing employees, as delivering the greatest wellbeing benefits to...

Extensive Read: The Definitive Guide to Loyalty Marketing Automation

Recently, I attended an eCommerce marketing meetup. There I met John, owner of an electronics retail business. As we were talking about each other’s companies, I asked: “John, what’s the biggest struggle you face as an eCommerce marketer?” And he...

Why Awards Boost Morale

Zircon CEO, Dr Amanda Potter, looks at the positive psychological effects that winning awards can have and what it takes to be a winner. People like winning. The vast crowds that gathered in London and Manchester to celebrate Great Britain’s Olympic...

70% of Shoppers Demand More Tablets to Improve In-­‐store Experience

67% want to see retailers reduce queue times and 54% want more POS options 60% of customers who used a tablet whilst shopping then purchased the product they were considering buying 53% of customers would pay higher prices for a better in-store...

What Makes an Excellent Customer Service Operator?

Providing excellent customer service (CS) is a great way to build strong relationships between a business and their customers. It can help you create lifelong customers who you can depend upon to refer your business to their friends, family and...

Gathering Customer Feedback  —  Questions and Answers

In a world of experience economy customer feedback is something really precious. Asking relevant questions and gathering applicable data may decide about the success or failure of the company. There are many methods of measuring customer satisfaction. One of the most...