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Optimum taps Google Cloud AI to reinvent the customer experience

Optimum has entered a multi-year partnership with Google Cloud to transform its customer experience using the latest in generative AI technologies. This collaboration will integrate AI-powered tools across every touchpoint of the customer journey—from websites and mobile apps to call...

When AI is the consumer interface, is your brand still in the conversation?

Brands rely heavily on visual packaging, shelf presence and advertising to stand out. In an AI-driven world, that won’t be enough. The reality is that your next customer might not choose your brand — artificial intelligence (AI) might choose it...

Consumers still read emails, but only the ones they trust

A new survey confirms what most inbox-weary marketers already fear: consumers are still checking email, but they’re quick on the spam trigger.According to ZeroBounce’s 2025 Email Statistics Report, 93% of consumers check their email every day, yet 80% admit they...

Mark Hirstle – HSBC

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Why beating the life admin drag starts with a fine balancing act

Life admin costs the UK billions. ArvatoConnect CEO, Debra Maxwell, says tech is part of the solution, but the real skill is striking the right balance between human and digital resources which are essential for better outcomes. According to think tank...

UK workers lose hundreds of hours chasing information

A recent study by Lucid Software highlights a huge productivity drain in UK workplaces: over half of employees (53%) spend up to two hours each day just trying to locate essential information. This daily scramble adds up to 520 hours...

AWS takes contact centres to the cloud

AWS wants businesses to abandon their contact centre infrastructure and move it to the cloud. To win them over, it has rolled out Amazon Connect, a cloud-based contact centre product, which promises rapid setup, consumption-based pricing and AI-powered functionality. “Contact centres...

Skechers’ $9.4B buyout, aviation’s climate crisis, and the workplace loneliness epidemic

Skechers goes private in $9.4B deal amid tariff turmoilSkechers will be taken private by 3G Capital in a $9.42 billion buyout, the largest in footwear history. The move follows a sharp stock decline and mounting pressure from steep U.S. tariffs...

Pushing the innovation experience with Valtech

Almost every business will tell you they play a good CX game, with enhanced this, AI-powered that and elevated experiences flying into the ceiling. But the results inevitably tell a different story, especially around much-vaunted AI efforts. To dig into...

Shadow AI is undermining your CX strategy: Here’s how to fix it

Your agents are already using AI, even if it’s not the kind your company has approved. Tools like ChatGPT and other free assistants are fast, easy and available as Shadow AI with just a few clicks. So it’s no surprise...