Archives

Green skills gap widens, Vivo launches mental health campaign, and marketplaces disrupt shopping search

UK faces green skills gap as demand for sustainability roles growsAccording to Indeed, more than a quarter of UK employers are struggling to fill sustainability roles due to skills shortages. Nearly half of jobseekers cite a lack of qualifications or...

Loyalty programme spending soars for some, stalls for others in the restaurant industry

The latest Paytronix 2025 Loyalty Report has revealed a promising rise in loyalty check sizes across restaurants and convenience stores, but the trend is far from universal. While some brands are thriving, others are struggling to unlock the full potential...

ActiveCampaign buys WhatsApp automation startup Hilos to turn chats into sales

ActiveCampaign has acquired Mexico City-based Hilos in a deal set to transform the world of marketing automation. The move puts the fast-growing platform at the forefront of WhatsApp messaging for business, with over 2.4 billion users and 200 million active...

PolyAI redefines voice automation with transparent, scalable Agent Studio launch

PolyAI has rolled out the latest evolution of its flagship platform—Agent Studio. Built from the ground up to be voice-first and omnichannel, this release gives enterprises unparalleled command over how their AI agents behave, learn, and serve.“It’s exciting to introduce...

AI hype exposed: Most ‘advanced’ firms can’t deliver real results

A new global study by EPAM Systems is calling time on AI hype, revealing that many businesses claiming to be ahead of the curve in artificial intelligence are struggling to walk the talk.Based on responses from over 7,000 participants across...

Sprout Social’s new AI tools help brands find the perfect influencer match

Sprout Social has launched a revamped version of its influencer marketing platform to redefine how brands discover, evaluate, and collaborate with influencers in a digital age driven by relevance, personalisation, and trust.“Influencer marketing is no longer optional—it’s essential for brands...

Microsoft Copilot Studio’s AI reaches the desktop

The growth in AI capabilities contines at speed. But for employees, users and problem solvers sat on a Windows laptop, there has been a big gap between creating work or tasks, and integrating them with your existing apps and documents....

Support stress awareness month with a digital detox space

With April marking Stress Awareness Month, at home or work, everyone can do with some digital downtime. Be it an office break to enjoy the northern spring fresh air, or simply picking up a book. For businesses, there is always...

Adobe and Antom team up to localise payments and digital marketing across Asia

Adobe has joined forces with Antom, a unified merchant payment and digital solutions provider under Ant International, to elevate its Asian customer experience. The partnership will deliver seamless, secure, and localised payment options while expanding Adobe’s presence across diverse Asian...

State of mobile app accessibility, much more to do according to SOMAA report

With the European Accessibility Act about to kick in, more businesses need to review the accessibility of their apps. Highlighting a few good use cases and many more that could do better, The State of Mobile App Accessibility (SOMAA) report...