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This Week in CX: AI Phishing, Impulse Buys & the Frustration Economy

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored how Gulf brands are using AI to slash costs while boosting CX, why mobile users are hitting their limit in the frustration economy, and...

What If You Could See Every Competitor’s Weakness? Now You Can, With Pulse Ai

Chatmeter has launched Pulse Ai: Competitive Intelligence, a tool that enables brands to tap into real-time local market insights at scale. This new platform offers multi-location businesses the ability to track and analyse how they stack up against competitors, not...

Odigo Just Solved the CX Problem No One Was Talking About

As customer experience (CX) solutions grow more sophisticated and more expensive, Odigo asked a different, much-needed question: “In the race to be more advanced, who’s making sure everyone can still afford the basics?”With many providers chasing high-end enterprise features and...

Stats Are In: HR Loves AI, But Training Isn’t Keeping Up

Artificial intelligence has officially made its mark on human resources, with a striking 82% of HR professionals now incorporating AI tools into their daily work. But while the tech has become a staple in tasks like analysing employee feedback (46%),...

Hobbycraft gets Crafty With AI and Freshworks for Smarter Customer Service

At Freshworks’ recent Refresh Europe event in London, heralding the launch of the new and improved Agentic Freddy AI, CXM interviewed Simon Birch from Hobbycraft, a UK arts and craft retail chain, to see how AI and cloud fit into the...

What’s Fuelling Impulse Buys in 2025? Promotions, Displays & Instant Gratification

Even as economic caution grows among U.S. consumers, discretionary spending remains surprisingly resilient. According to a new report from Optimum Retailing, 72% of Americans made an unplanned in-store discretionary purchase within the past month. This trend persists despite nearly 7...

Vonage and AWS Launch Natural AI Voice Agents

Vonage has joined forces with Amazon Web Services (AWS) to redefine the future of voice interactions. The two companies announced a new integration that connects Amazon Nova Sonic, a speech-to-speech foundation model, with the Vonage Voice API, giving businesses access...

Dubai Airports’ Greet and Go Service Speeds Visitor Arrivals

Hanging around airports looking for your name on a sign, waiting for the Uber to turn up or finding your tour group remains one of travel’s more annoying aspects. To address the problem. Dubai Airports has launched DXB Greet &...

Welcome to the Frustration Economy: Mobile Users Are Over It

Mobile user frustration is hitting record highs in 2025, according to Fullstory’s newly released report. After analysing over 14 billion user sessions across industries like retail, financial services, food and beverage, travel, gambling, and software, the findings show that mobile...

Zendesk’s AI Now Writes, Watches, and Warns in Real Time

Zendesk is going all-in on AI again, this time rolling out a powerful batch of updates aimed at doing less talking and more resolving. The latest upgrades to its Resolution Platform include AI agents that can handle email, a historically...