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Chief marketing officers are poised to take over the boardroom  

Rupert Bedell is one of a few chief executives who’s made their way to the top job via the marketing department. Before arriving at Fasthosts, he’d occupied senior marketing roles with American Express, NatWest, HSBC and Barclays.The evolution of the...

CallTower and Five9 boost unified communications and contact centres

CallTower has announced a new partnership with Five9 to deliver a fully integrated communications experience by connecting CallTower’s Operator Connect for Microsoft Teams with Five9’s advanced contact centre platform.By merging CallTower’s UCaaS (Unified Communications as a Service) capabilities with Five9’s...

Fortune’s top companies, tighter customs controls and Asda workers’ victory

Fortune’s most admired companies: embracing flexibility to attract talent Fortune has released its annual list of the Most Admired Companies, highlighting those that have excelled in leadership, innovation, and investment value. This year, a key factor driving admiration is adopting hybrid...

Dealing with tariff changes in customer experience messaging

Tariffs have exploded into the news as the US government wages economic conflict. Challenging allies and foes with rates unseen since the 1940s. While they seem like an issue for big business and politicians, tariffs will affect everyone and all...

SoundHound AI gives car voice assistants a personality makeover

SoundHound AI has introduced a new level of personalisation to its in-vehicle voice assistants with the launch of Brand Personalities for its SoundHound Chat AI Automotive platform. The feature, touted as the first of its kind, allows automakers to create...

AI and personalisation are shaping the future of websites

Sitecore has released its latest report, exploring key trends, priorities, and challenges shaping the future of website technology across industries such as financial services, manufacturing, technology, and retail.“Marketing organizations have an immediate opportunity to better serve their customers by embracing...

Press Ganey introduces AI-powered innovations for better patient and workforce experience

Press Ganey has unveiled new tools to revolutionise how healthcare organizations collect, interpret, and act on feedback. These innovations, built specifically for the healthcare sector, leverage real-time insights, predictive analytics, and adaptive engagement to help leaders anticipate challenges and drive...

OpsTalent puts low staff turnover at heart of success  

Low pay, high stress, and poor career prospects are some of the reasons cited for high staff turnover in business process outsourcing (BPO). Attrition rates among frontline staff vary from 26% a year to 40% (and sometimes higher).A 2024 poll...

Consumers are tuning out: how can brands overcome marketing fatigue? 

A new report from Optimove highlights a growing challenge for marketers: consumer marketing fatigue. The report reveals that many customers are overwhelmed by excessive, irrelevant, or poorly timed messaging. As brands compete for attention, they must find ways to engage...

More than 20 million U.S. workers plan to skip work after Super Bowl

This year’s Super Bowl will create waves not just on the field but also in workplaces across the U.S. An estimated 22.6 million employees plan to miss work on Monday, February 12, 2025, following the big game, setting a new...