Category: Customer Experience

Riyadh Air unites with Loyalty Juggernaut to build new rewards experience

Riyadh Air has entered into a strategic partnership with Loyalty Juggernaut (LJI), a loyalty solutions provider, to develop a next-generation digital loyalty programme, the companies announced today at the Arabian Travel Market in Dubai.The programme will be built on LJI’s...

GoTo Connect supercharges SMB communication with over 100 new features

GoTo has rolled out more than 100 new enhancements to its flagship product, GoTo Connect. Designed with small and midsize businesses (SMBs) in mind, these updates aim to streamline communication workflows, harness the power of artificial intelligence, and centralise all...

Optimum taps Google Cloud AI to reinvent the customer experience

Optimum has entered a multi-year partnership with Google Cloud to transform its customer experience using the latest in generative AI technologies. This collaboration will integrate AI-powered tools across every touchpoint of the customer journey—from websites and mobile apps to call...

When AI is the consumer interface, is your brand still in the conversation?

Brands rely heavily on visual packaging, shelf presence and advertising to stand out. In an AI-driven world, that won’t be enough. The reality is that your next customer might not choose your brand — artificial intelligence (AI) might choose it...

Consumers still read emails, but only the ones they trust

A new survey confirms what most inbox-weary marketers already fear: consumers are still checking email, but they’re quick on the spam trigger.According to ZeroBounce’s 2025 Email Statistics Report, 93% of consumers check their email every day, yet 80% admit they...

Why beating the life admin drag starts with a fine balancing act

Life admin costs the UK billions. ArvatoConnect CEO, Debra Maxwell, says tech is part of the solution, but the real skill is striking the right balance between human and digital resources which are essential for better outcomes. According to think tank...

AWS takes contact centres to the cloud

AWS wants businesses to abandon their contact centre infrastructure and move it to the cloud. To win them over, it has rolled out Amazon Connect, a cloud-based contact centre product, which promises rapid setup, consumption-based pricing and AI-powered functionality. “Contact centres...

Shadow AI is undermining your CX strategy: Here’s how to fix it

Your agents are already using AI, even if it’s not the kind your company has approved. Tools like ChatGPT and other free assistants are fast, easy and available as Shadow AI with just a few clicks. So it’s no surprise...

Kore.ai and Microsoft plot AI domination with a new partnership

Kore.ai has signed a strategic partnership with Microsoft, strengthening its integration across Microsoft’s cloud and AI platforms to accelerate enterprise adoption of conversational and generative AI. The collaboration will enable Kore.ai to offer deeper, more seamless deployment of AI agents...

From identity to experience: How Luckybeard architects CX through brand

Between the customer experience and any business lies the brand. This mythical, much-discussed and often maligned key piece of marketing power can get lost in the mix of modern business. Startups might think their brand is ready-baked on day one....