Category: Customer Experience

Don’t make it all about your competitors. Make it all about your customer.

Getting the edge on the competition is big business. A lot of companies spend time guessing what the competition will do next, trying to predict big marketing efforts, key messaging, and the resulting consumer traffic that follows. You see it...

In the Era of Lockdown, Creating a Memorable Experience is Key

Engaging customer experiences have become a staple for brands to build and strengthen relationships and loyalty. Familiarity is no longer a leading factor determining where a consumer shops. Brands now must offer customers an experience that makes them stand apart...

AI and Top CX Trends 2020

At the recent Forrester Data Strategy & Insights 2020 virtual conference, analysts described a future where people and technology work together to bring out their best capabilities.  In particular connecting humanity and technology through AI and data strategy emerged as a key...

Net Promoter Score Guide: An interview with Fred Reichheld

Ian Golding told us this interview was like “meeting someone who walked on the moon”. It’s true: Fred Reichheld’s insights into enriching the lives of customers are out of this world! Don’t miss watching this exclusive conversation with the inventor...

A Modern Approach to Brand Building

As 44 percent of CMOs take on the challenge of mid-year budget cuts in 2020 – a direct result of the Covid-19 pandemic – a modern approach to brand building is needed. At its core, this approach is about tapping into...

Communications During Times of Crisis: Why CX Matters More Than Ever

As coronavirus prompts economic and social transformation, communication is more critical than ever. Not only what, but how we communicate can make the difference between simply being heard to being completely understood.The way that customer experience (CX) findings are communicated...

Don’t Leave Your Brand Identity Behind in the Retail Operations Scramble

The looming second lockdown over the Winter months is threatening business continuity in the retail sector once again. Businesses are scrambling to be able to reach their consumers no matter what restrictions are put in place. If we are confined...

Gulf Sustainability & CSR Awards 2020: Meet the Winners

The winners of the 2020 Gulf Sustainability & CSR Awards have celebrated success in Dubai, with Splash by being crowned as the day’s Overall Winner.The event took place yesterday at Jumeirah Creekside Hotel and welcomed representatives from over 40 companies live and...

Can Covid-19 Provide Opportunities to Change Stakeholder Relationships For Good?

When the coronavirus crisis hit the UK in March, businesses faced the immediate challenge of making sure that their content output was relevant to a strange and unsettling new landscape. But, even as lockdown eases, could there be lasting implications...

Time to Take a CX Reality check?

2020 has been a year like no other. The impact of Covid-19 on businesses of every shape and size, across all sectors, has obviously been unprecedented. Change has been forced upon virtually every organisation as they’ve endeavoured to adapt and...