Category: Customer Experience

Customer Experience (CX): Adapting to changing times

As the dynamo of digital and technological development drives the wheels of change faster than ever before, organisations across all sectors are having to adapt. Changes in consumer attitudes and behaviours, the effects of technology on customer experience (CX) and...

How to foster customer loyalty in the insurance industry

Customer retention has long been a struggling area for insurers. As such the team here at Ello recently surveyed over 2,000 consumers to uncover how valuable a customer is to a brand over the course of their lifetime. We looked...

Forrester research: embracing conversational support is business-critical

After surveying 523 customer support decision-makers, Forrester research found that embracing conversational support is business-critical. This research confirmed the companies that leverage the power of conversational support can successfully drive customer retention. Moreover, they reported an increase in customer satisfaction...

Disability awareness is a key element of improved CX

If you were to discover that your business was ignoring the needs of a potential customer base worth £274 billion per year how would you react? Would you continue doing business without addressing the problem or even showing a slight...

Vistaprint launches a programme to empower small businesses in post-covid recovery

Businesses all across the globe have had a lot on their plates lately. The pandemic has brought challenges even major companies had difficulties overcoming. With massive lockdowns and restrictions in place, small businesses were especially hit and continue to struggle...

The future of tourism: CX approach to post-covid recovery

Undoubtedly, the travel and hospitality sector has borne the brunt of the COVID-19 pandemic, with airlines, hotels and tour operators experiencing cancellations of services. However, in the face of this unprecedented challenge, many companies have shown remarkable agility in adapting...

The benefits of remote research following the pandemic

Over the past year, I’ve hosted a series of webinars at UserTesting with some of Europe’s leading CX and UX practitioners. Last month, I invited four of my previous guests back to share how their businesses have transformed. I was...

Clarabridge develops the first intelligent search assistant for quick CX insights

CX researchers and service agents need encompassing and accurate information to bring fast decisions when answering clients’ requests. ClaraTM is the first intelligent search assistant to allow them to search across customer interaction channels and get customer data in a...

Customer Experience Awards: An interview with judges and entrants

If you’re thinking about entering the Customer Experience Awards held by Awards International, you may want to gather all the details about the biggest award event in the world. At CXM, we believe that nothing speaks better than the first-hand...

Top reasons why most digital transformations fail

According to a report by McKinsey, companies’ digital transformation and customer interactions have advanced in response to the pandemic by as much as three to four years. Customer experience (CX) leaders have had to keep a real-time pulse on customer...