Category: Customer Experience

CXM Book Club: Customer Experience Innovation

For many businesses, successful Customer Experience strategies emerge as a result of looking at what does and doesn’t work for their peers. Call it copying; call it a tribute – whatever you call it we can agree that one thing this...

Margaret Joins Award-Winning Business Stream Dream Team

Multi-award-winning water supplier Business Stream has appointed a new Director of Business Transformation to help the company deliver its ambitious growth strategy. The Edinburgh-based firm has enjoyed recent awards success, including at the 2019 UK Complaint Handling Awards, where it won Gold...

Four Vital Questions on Your Local Digital Strategy

You’ve invested in market research into your customer base and you’ve developed a catchy strapline to lure them in-store with a brand promise. You’ve commissioned some beautiful photography for the national campaign and secured high-value ad placements to engage your...

The Omnichannel Experience: Using Data to Enhance Customer Loyalty

The impact of poor Customer Experience is not one easily forgotten. The reality for retailers today is that for even the most loyal customers, one bad experience is enough to make them abandon their shopping baskets and never hesitate about...

Selling Off-Plan Properties: Your Ticket to Riches?

In the ever-changing world of sales, a debate among sales scholars has been raging since the construction of Uruk. Sales scholars and academics debated the fundamental differences between selling a ready property to an off-plan. The house was divided between sales...

Dubai’s Mövenpick Hotel Ibn Battuta Makes Middle East Top 50 Hotels List

Mövenpick Hotel Ibn Battuta has made it into the prestigious list of Top 50 Hotels in the Middle East, standing out as one of the finest properties across the Gulf region.The list, expertly curated by Hotelier Middle East, handpicked the...

Walking the Line Between CX, Convenience, and Compliance

Mastering the balance between exceptional Customer Experience and data protection legislation isn’t easy, and many businesses are unintentionally teetering on the edge. Ironically, in a bid to meet customer needs with hassle-free digital services, some companies have missed the regulation...

Hoteliers Faced With Food Dillemma as Customers Demand Deliveries

The demand from hotel guests to be able to order in takeaway food from outside sources could eat into the profits of hotels who fail to listen to customers, it has been warned. Industry thought-leader, EP Business in Hospitality, along with...

Delivering CX…With Your Deliveries

Experience is everything for the digitally empowered customer, and delivering online goods from factory to front door is an integral part of the sales experience.  Getting that delivery function right means frictionless online sales that will ultimately result in a...

Saving the Great British Pub Through CX

For generations, pubs have been at the heart of community life in the UK; our TV soap operas revolve around fictional, but iconic, locals: The Rover’s Return, The Queen Vic, and The Woolpack. These exist at the hub of community...