Category: Customer Experience

Building a trusting customer relationship

Our society is coping with unprecedented challenges. Both customers and employees are facing growing uncertainties and concerns. For many, these may include income inequality and job insecurity, or social unrest. Meanwhile, systemic risks like climate change, pandemics, and global recessions...

Is it time for new customer engagement metrics?

Strong customer engagement strategies can have a direct impact on business goals tied to activation, monetisation, and retention, but only if brands define and measure the appropriate metrics. Without the right metrics, marketers will struggle to quantify the effectiveness of...

Ei Evolution Summit announced: get your discount today!

This year started with some important questions that continue to bother us as we walk towards the post-covid reality. Are we ready to work in the new environment? How and where will we work in the first place? Will we...

Three CX strategies to create a subscription loyalty programme

In this rapidly changing retail environment, accelerated by lockdowns and store closures, the customer journey has transformed dramatically. In particular, companies are contending with much longer sales cycles and greater dependence on digital. These changes could very well be part...

Cultural diversity and language inclusion at the heart of advertising

Nowadays, it is business-critical for advertisers to connect with culturally diverse audiences. The Channel Factory researched the importance of language diversity in YouTube advertisements across the UK. Our team at CXM got curious about the report and wanted to find...

More haste less speed: why slowing down could be the key to faster customer service

When time is of the essence, how can you deliver a speedy customer service that’s efficient but not rushed? Freshworks recently analysed 107 million support interactions which indicated that speed is the most important factor when it comes to improving CSAT...

Overcoming retail challenges as shops reopen: An interview with Shankar Balakrishnan

All non-essential retail shops in England are on a mission to attract customers ever since the 12th of April when lockdown restrictions were eased for the first time in a long while. Whereas some people are excited to return to...

People at the heart of everything: UK EX&CH Awards 2021

Last Thursday the Awards International team had the great pleasure to host the UK EX&CHA Awards 2021 event. Once again, the online event exceeded all our expectations by bringing a handful of outstanding presentations and brilliant conversations. We had an amazing time...

The future of CX: a conversation with Ian Golding, Ian Stokol and Neil Skehel

During the online Gulf Customer Experience Awards held in Dubai earlier this year, Ian Golding shared precious insights into the subject of the CX future. His talk inspired a Q&A session between Ian Golding, Ian Stokol and Neil Skehel. During the conversation,...

Three ways to prioritize consumer well-being

We can only imagine the massive pressure consumers felt during the past year. Our lives changed dramatically with enforced remote work, homeschooling, job losses, and the social (and psychological) impact of lockdown. Things were even worse for those on the...