Category: Customer Experience

Consumers say AI could fix customer service but only if companies get it right

Consumers are optimistic about AI’s potential to improve customer service, but only if businesses are able to deliver it right. A new Genesys report shows that 64% of consumers expect AI to enhance both the speed and quality of service...

HMRC adds voice recognition for faster customer service

Last year, we wrote how British tax payers spent around 800 years on hold in total to His Majesty’s Revenue and Customs (HMRC). With the new tax year kicking off soon, the organisation plans to deliver a better service. ...

Visa’s high-tech approach to shutting down scammers 

Visa has introduced a dedicated Scam Disruption practice to detect and stop sophisticated scams before they cause harm. Unlike traditional fraud, scams often involve direct deception, making them personal for victims.The new department, operating under Visa’s Payment Ecosystem Risk and...

Southwest Airlines ends its 60-year-old free checked bag policy

Southwest Airlines has announced it will start charging customers for checked bags, ending its almost 60-year-old policy. Taking effect for flights booked after May 28th, the decision ends decades of the airline’s signature offering which served as a key differentiator...

Salesforce wants to invest $1B in Singapore over next five years

Salesforce has pledged to invest USD $1 billion in Singapore over the next five years, a strategic move aimed at accelerating the nation’s digital transformation and bolstering the adoption of its innovative Agentforce platform. This commitment aligns with Singapore’s National...

HungerRush integrates Uber Direct to expand restaurant delivery options

HungerRush has announced the integration of Uber Direct into its HungerRush Delivery Services. This new partnership gives restaurants greater flexibility by enabling them to manage deliveries using multiple driver options within their existing POS system.With HungerRush Delivery Services, restaurant operators...

Authenticx launches AI to fix healthcare contact centre issues

Authenticx has unleashed a new AI-powered quality management system, designed to shake up contact centre operations with a laser focus on healthcare.Instead of relying on slow, subjective human evaluations, this system uses an MoE (Mixture of Experts) machine learning model,...

ALDI turns to AI to write product descriptions

ALDI is letting artificial intelligence do the talking, at least when it comes to its online product descriptions. The discount grocer has partnered with Digital Wave Technology to automate and enhance its digital product copy, aiming to improve accuracy, boost...

Email isn’t dead—but bad email strategy could be killing engagement

Acoustic has released its 2025 Marketing Benchmark Report: Measure How You Stack Up and Learn Tips to Improve Your Strategy. This report offers an in-depth analysis of current trends in email marketing, automation, and personalisation. It emphasises email’s continued dominance...

Are CDPs the new prince charming of DCX?

In the early days of the digital, everything was simple. We managed our work with websites, basic customer information, and a few marketing tools. But like all fairy tales, this one came to an end. Over time, business got more...