Category: Customer Experience

What Are CX Leaders Really Measuring?

In the Gulf, CX leaders are measuring success differently. They rely less on proving immediate ROI and more on refining customer loyalty scores, streamlining journeys, and building new feedback engines. While Western markets are under pressure to justify every CX investment...

AI Can Answer Faster. But Can It Care?

Artificial intelligence is making customer service faster, cheaper, and more efficient, at least from the company’s perspective. However, according to Verizon’s latest CX Annual Insights report, speed isn’t the same as satisfaction. The study reveals a clear gap between the...

Tariff-Proof Your Business

Faced with an unpredictable economic environment led by frequently changing US policies, executives must navigate a landscape riddled with volatility. Tariffs, rising supply costs, and squeezed margins threaten growth. Shareholders, employees and customers demand clarity on how leadership will weather...

The New Holiday Shopping Calendar: Starts in Summer, Powered by AI

Holiday shopping is stretching far beyond the Black Friday Cyber Monday (BFCM) weekend, and artificial intelligence is now playing a starring role in how consumers browse, compare, and buy. According to Klaviyo’s survey, over half (54%) plan to use AI...

8×8 Launches Social Connect to Turn Online Comments into Instant Sales

8×8 has rolled out 8×8 Social Connect, a tool built to convert social engagement into transactions while keeping brand reputation intact. Instead of treating social posts as marketing collateral alone, Social Connect monitors platforms in real time, spotting comments that signal...

UK Retailers Must Work Smarter to Deliver More Relevant Communications

It will come as no surprise to most British shoppers that research shows around 60% of consumers find communications from their retailers irrelevant. The Retail Economics Report 2024 from global cloud communications platform Infobip and economic research consultancy Retail Economics,...

NiCE and Salesforce Bring Real-Time AI Orchestration to Customer Service

NICE and Salesforce have expanded their partnership to deliver seamless, AI-powered customer experiences through deeper integration between NICE CXone Mpower and Salesforce Service Cloud. Building on their 2022 launch of Bring Your Own Telephony with Salesforce Service Cloud Voice, the two...

84% of Consumers Would Leave Banks Connected to Financial Crime

Most U.S. banking customers won’t give second chances to institutions linked with illicit activity. The 2025 U.S. Banking & Fintech Trust Report from ThetaRay reveals that 84% would switch providers if their bank were tied to financial crime, and 87%...

Intermedia Adds Microsoft 365 Email to Intelligent Archiving

Intermedia Cloud Communications has unveiled an upgrade to its Intelligent Archiving platform, the addition of Microsoft 365 (M365) email. This move allows businesses to store and manage their emails right alongside voice calls, chat, SMS, and video communications, including data...

Fixing Broken Links in Retail’s Mobile Customer Service Chain

When a purchase goes wrong, mobile customer service often becomes the lifeline between a shopper and the brand. At its best, it can resolve issues in minutes; at its worst, it leaves customers stuck in a loop of delays and...