Category: Customer Experience

Passenger Experience Preparing for Take-Off

Travel experiences are among the most memorable we have, but too often we remember airports for the wrong reasons. Now a leading interior design expert is urging airport operators to change that by learning from the hospitality industry. Chris Radcliffe, head of...

Black Friday: Shoppers Ready to Spend, but Cynicism on the Rise

Almost half of all UK Black Friday customers will be purchasing from Amazon according to new research, that has also found shoppers are becoming cynical about the annual price-slashing event. Salmon, a Wunderman Commerce company, has found that 48 percent of...

Home Owners Foot the Bill for Skip Price Rises

Nearly two-thirds of builders have had to pass skip price increases on to clients and a fifth have had to pass on diesel price rises, making home improvement projects more expensive for home owners, according to new research by the...

Fear of Failure Behind Fall of Bricks & Mortar

With high street stalwarts dropping like flies, traditional retailers are on the wrong end of a raft of increasingly harsh criticism from both customers and analysts. Yet in far too many cases it is fear of failure – of making the...

New Forms of Customer Intelligence: Helping Brands Reach Their Audience

The premise of effective selling is simple – find out what people need and deliver a product or service that meets that need at the opportune moment. Peter Drucker, seen by many marketers as the forefather of business consulting, famously...

Human Touch vs Tech: People Power in CX Delivery

Advances in artificial intelligence (AI) are changing the way we work, from supporting faster data analysis to the use of virtual receptionists to greet guests. However, when it comes to delivering a great experience in the workplace, the power of...

Four Common CX Misunderstandings

Most marketers today understand the importance of Customer Experience and often find themselves leading the charge on cross-functional alignment on CX within their organisations. Countless studies have shown that CX drives results – Forrester found that CX leaders tend to...

CX Excellence Report: Challenger Banks and Cosmetics Favourite Bucking Negative Trends

Customer Experience in the UK has shown little sign of improvement in the last year, according to the latest analysis by KPMG Nunwood in their Customer Experience Excellence (CEE) report. However, whilst consumers generally felt their experiences with British brands were ‘average’...

Listen up! Brands Ignoring Voice of the Customer, Research Reveals

While over three quarters (78 percent) of brands now measure customer satisfaction, most admit to failing to get real business insight from listening to the Voice of the Customer (VoC), according to new research. The findings from AI chat firm Eptica...

Personalised Pricing Sways Supermarket Shoppers

New research has revealed that targeted discounting (otherwise known as personalised pricing) that offers regular discounts on a proportion of products that a shopper regularly buys, can have a substantial effect on where people focus their supermarket shopping. The findings from Go...