Category: Customer Experience

Netflix price rise email is a crass CX fail

Last Friday, Netflix sent a “Price update coming soon” email, announcing its latest cost increases to UK customers. The price increase isn’t the issue for many, although customers will always grumble. However, the content and tone of the email seem...

The great CX productivity debate: are we measuring success the wrong way?

Customer experience (CX) teams are obsessed with productivity metrics, but are we tracking the right things? Speed, efficiency and resolution rates dominate performance dashboards, shaping how success is defined. But here’s the real question: Does any of it improve the customer...

Why chat-based shopping is taking over ads

Digital advertising is undergoing a major shake-up, and chat-based shopping is leading the charge. A new study from Smartly and Forrester Consulting reveals that conversational commerce is fast becoming the next big thing in marketing, with 73% of marketers planning...

Microsoft is shutting down Skype in May 2025

After more than two decades, Microsoft is pulling the plug on Skype, with the service officially shutting down on May 5, 2025. The news first surfaced when users discovered a hidden message in the HTML code of Skype for Windows,...

8×8 and SpinSci transform patient care with EHR-integrated communication

8×8 has joined forces with SpinSci Technologies to enhance patient care by seamlessly integrating the 8×8 Contact Center with top Electronic Health Record (EHR) systems, including EPIC, Oracle Cerner, AthenaHealth, and Meditech. This collaboration aims to enhance patient engagement, streamline...

Buy now, pay later: a must-have for Millennials and Gen Z?

Buy Now Pay Later (BNPL) services have continued to grow, with a notable increase in adoption among younger consumers. According to the newly released J.D. Power report, the number of people using BNPL products rose sharply compared to the previous...

New Sports Direct members scheme to boost customer experience

Sports brands treat loyalty as one of their key differentiators, logically sports retailers should take the same approach. The UK’s Sports Direct stores, a part of Frasers Group, launched a new benefit-based programme, called “Sports Direct Membership.” It rewards customers...

Survival mode: Online retailers scramble to dodge tariff fallout

A tidal wave of tariffs and regulatory shake-ups is sending shockwaves through the e-commerce world, with a staggering 83% of industry executives fearing for their companies’ survival. That’s the grim warning from Swap’s latest Tariff Turmoil Report, which paints a...

Deutsche Telekom and Google Cloud introduce AI-powered network management

Deutsche Telekom and Google Cloud have announced a partnership to develop an AI-driven agent for Radio Access Network (RAN) operations, aiming to enhance network reliability, reduce operational costs, and improve customer experience.  Abdu Mudesir, Group CTO, Deutsche Telekom, said: “Traditional...

Infobip and Bayobab join forces to simplify messaging across Africa

Infobip has signed a five-year strategic agreement with Bayobab, a leading African digital connectivity provider, to enhance messaging solutions and optimize SMS delivery across the continent. Through this collaboration, Bayobab will leverage Infobip’s Communication Platform as a Service (CPaaS) for...