Category: Customer Experience

Getting personal without getting weird

On Valentine’s Day this year, Deliveroo launched what it thought was a charming campaign. The company sent handwritten love letters to select customers, posing as a secret admirer, along with a 15% off flowers voucher. Meant to be cheeky and...

Voice, chat, and action: why agentic AI is winning in CX

According to Forethought’s 2025 AI in Customer Experience Benchmark Report, companies utilising agentic AI are seeing significant advantages over those using traditional or simpler AI solutions. Agentic AI is proving to be more effective and cost-efficient in handling customer service...

Apps and game stores clean up due to customer pressure

Recent news from Google shows the number of apps on the Android Google Play Store has almost halved from 3.4 million to 1.8 million, down 47%, as customers get fed up with low-quality, spammy, AI-generated, clone apps clogging up content...

Stop annoying your customers! The new rules of digital marketing

The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony...

HSBC UAE seizes top prize at GCXA 2025

HSBC UAE rounded out a successful day at the Gulf Customer Experience Awards (GCXA) by claiming the Overall Winner Award. The global bank also claimed golds for the Best Customer Centric Culture — over 1,000 employees, Best Complaint Handling...

8×8 adds AI Summaries, Tap-to-Pay, and Smarter Messaging in major platform update

8×8 is rolling out a series of practical upgrades across its customer experience platform, aiming to make conversations easier to manage, payments quicker to complete, and support teams better equipped to do their jobs.At the centre of the update is...

Return deadlines missed? ReturnQueen and Poshmark offer a second chance

ReturnQueen, the on-demand return pickup service, has announced a partnership with Poshmark, the fashion resale marketplace. This collaboration introduces a new feature within the ReturnQueen app that lets users quickly resell items they can no longer return, transforming missed deadlines...

Deploying AI for unmatched ecommerce customer experiences

In the digital world, customers have come to expect exceptional interactions with brands. Artificial intelligence is a key driver behind these changing expectations and is, therefore, the magic ingredient that allows ecommerce brands to meet and exceed them.However, 93% of...

Over 70% of shoppers prioritise speed over branding in new retail loyalty shift

A new survey by Radial reveals that consumer loyalty is no longer won by branding alone. After surveying 1,000 shoppers, the findings show that 72% of consumers now rank delivery speed as the most critical factor influencing repeat purchases, followed...

New Pindrop release exposes deepfakes in Zoom and Teams calls

Cybersecurity firm Pindrop announced the beta launch of Pindrop Pulse for Meetings, a real-time deepfake detection tool built to detect AI-generated fraud in Zoom, Microsoft Teams, and Webex meetings. With support for more platforms on the way, the move brings...