Category: Customer Experience

75% of UK Shoppers Worried about Fake Online Reviews

75% of UK shoppers are worried about fake online reviews, research by global reviews and customer insights company Feefo has found. Feefo is a global company that requests genuine customer reviews on behalf of brands, and their outstanding initiative brought them The...

What’s Really Stopping Your Customers from Buying?

Shopping should be a simple, painless process, but too often it is anything but. As we start our customer journey, whether in a shop or online, we begin to encounter those irritations that make us want to give up. It...

What’s the True Value of Happy Customers?

What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience with a brand is more important than the actual product itself, according to the results of a new...

Tear Down Internal Silos in 7 Steps

LONDON — The sixth annual Customer Focus Summit, set in the heart of London’s busy Kensington high street, gathered professionals from various industries to discuss customer experience, brand management, social media and service. But one topic introduced by springboard discussion panelist...

Birthday Messages and the Power of Personalisation

Think about your last birthday. With Facebook making it so easy to send a happy birthday wish, no doubt you were inundated with friend-love. Friends that you haven’t spoken to for 12 months come out of the woodwork for the...

Create an Effortless Experience for Customers

Providing an effortless experience for customers might seem easier than ever—after all, customers enjoy a wealth of service channels that previous generations could only dream of. Self-service, email, live chat, social media—with so many options for assistance, customers simply need...

Is Your Customer Segmentation Missing the Point?

Customer segmentation has been in the marketer’s toolbox since the 1950s. And recently we’ve seen huge leaps in the amount of data and range of techniques available to deliver ever richer insights. But fresh evidence from the UK Ombudsman Services suggests that current...

Three Risky Customer Experience (CX) Initiatives

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost. Besides the time and effort required, sometimes marketers need to...

The 3 Ingredients for Outstanding CX

Poor customer service directly affects CX. It’s a problem that persists in many companies across the UK. Recent research commissioned by Genesys found that, on average, UK consumers spend around 17 minutes on hold to call centres per week. Over...

Personalisation in CX: Applying proactive customer engagement

In this article, the author explores the essentials of personalisation in CX, a rapidly emerging topic across all industries. In 2012, only 30% of companies asked by analyst leadership group Gartner expected to compete for business primarily on the basis...